LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jul 09 2010

Who Are We to Judge?

Time is running out.

If you have an ingenious idea for air-drying clothes, you have only until the end of the month to enter it in the Care to Air Design challenge.

The full rules are here. In a nutshell, Levi Strauss & Co. is looking for the most covetable, innovative and sustainable air-drying solution, which raises the question: Why?

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: Levi Strauss & Co., Social Responsibility


Jul 07 2010

Levi, meet Betty. Betty, Levi.

It’s not every day you hear our founder Levi Strauss mentioned in the same breath with Betty White.

But this is one of those days.

Both are among those announced today as 2010 inductees to the California Hall of Fame.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: Levi Strauss & Co., Levi's®


Jul 01 2010

Down and Dirty

In San Francisco’s Mission neighborhood, the variety of either highly ranked or appropriately cool restaurants and clubs make this largely working-class neighborhood a place where locals and hipsters alike can get down.

On Valencia Street, Levi’s® is providing a space to get dirty – a print workshop.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: Levi's®


Jun 30 2010

The Donate Movement Matters

For every single article of clothing donated to Goodwill, consumers have another 30 articles that are ready for donation.

How’s that for a surprising fact?

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Posted By: Jim Gibbons, President & CEO, Goodwill Industries International


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Tags: Social Responsibility


Jun 30 2010

Not Just a Trademark -- But Also a Commitment to Worker Safety

As Chief Intellectual Property Counsel at Levi Strauss & Co., it’s my job to protect our brands from counterfeiters.

This is definitely an instance where imitation is not the highest form of flattery.

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Posted By: Thomas Onda, Chief Intellectual Property Counsel, Levi Strauss & Co.


25 Comment(s)

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Tags: Levi Strauss & Co., Social Responsibility


Jun 28 2010

Good Design = Sustainable Design

What’s driving the sustainability movement? What’s detracting from it? And where’s the movement headed?

That was the topic of a panel discussion last week at the annual Dwell on Design conference in Los Angeles, and I was fortunate to participate, representing Levi’s® brand.

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Posted By: John Colonna, Director, Men's Merchandising, Levi's® Brand


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Tags: Levi's®, Social Responsibility


Jun 25 2010

This Day in (Denim) History

June 26, 1847 was a momentous day in the history of blue jeans.

Why?

Because it’s the day that the Bavarian government – the Regierung gave permission for the Strauss family of Buttenheim to emigrate from Germany to America. 

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Posted By: Lynn Downey, Historian, Levi Strauss & Co.


3 Comment(s)

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Tags: Levi Strauss & Co.


Jun 25 2010

Who are you rooting for?

 

 

My name is Phiko Dingiso.

I usually play central midfield and began coaching soccer in 2005.

This week, I am coaching the children of Levi Strauss & Co. employees in South Africa at a soccer camp run by Grassroot Soccer – a local South African nonprofit focused on HIV/AIDS and soccer.

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Posted By: Genevieve Sexton


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Tags: Social Responsibility


Jun 24 2010

Braddock, PA 15104

When you Google “Braddock, Pennsylvania,” the search results feature terms like “distressed municipality,” “boarded-up storefronts,” and “high unemployment.”

Braddock won’t be making any magazine’s list of “most livable towns” anytime soon.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


42 Comment(s)

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Tags: Levi's®


Jun 23 2010

Modern Living ... For Sale on eBay

They say you can find anything for sale on eBay. How about a healthy, sustainable home?
 
This week, the answer is: Yes.
 
As the founder and editor of ecofabulous, I’ve had the unique pleasure of working with Reclaimed Space and over 20 eco-conscious manufacturers to create and build what we’re calling Modern Living – a combination interactive exhibit and home – for Dwell on Design, the West Coast’s largest design event.

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Posted By: Zem Joaquin, founder & editor-in-chief, ecofabulous


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Tags: Social Responsibility


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