LS&Co. Unzipped
Aug 08 2010
OMG. It's Curve ID!
Who knew the first internship of my professional career would land me in an OMG moment in the dressing room?
My name is Elizabeth, and I’m a college senior lucky enough to have had the opportunity to work at Levi Strauss & Co. in San Francisco this summer. On day one of the job, my boss, Blake, took me on a field trip to the Levi’s® Store at Union Square. She told me about Levi’s® Curve ID and how 3-D scans of 60,000 women were studied to craft the perfect fit, how You Nguyen is pretty much the most fabulous man on earth, and how the jeans he designed are supposed to fit me perfectly the first time I try them on.
Posted By: Elizabeth Windust, LS&Co. Communications Intern | ||
Aug 05 2010
"Woohoo" for Wasabi...and Facebook!
Let’s say you’re a mom, desperately trying to locate a hard-to-find pair of Levi’s® jeans. Where do you turn?
How about Facebook?
Turns out it’s more than just a place where you can find out who won “The Bachelorette” three hours before it airs in your time zone. (What can you do?)
For New Jersey mom Susan Zitofsky, it’s also a place to find her son’s prized pants: wasabi-colored 510™ Super Skinny Jeans.
Posted By: Charlie Fields, LS&Co. Consumer Relations Specialist | ||
Aug 03 2010
Clothes Dryers: Beware!
The call to action was simple enough – design a new way to air dry your clothes that would eliminate the need for a dryer and improve on the basic clothesline.
Levi Strauss & Co. called it the Care to Air Design Challenge, and those of us here at Myoo Create spread the word – to the whole world. The only caveat to entering was that design submissions had to be innovative, covetable, effective and sustainable.
Posted By: Rebecca Petzel, Collaborative Innovation Head, Myoo Create | ||
Tags: Care Tag, Energy, Levi Strauss & Co., LS&Co, Planet, Social Responsibility, Sustainability | ||
Jul 29 2010
Levi's® and the Golden Fleece
At first glance, the title of this post reads like a tale from Greek mythology. But that was Jason – of Argonauts fame – and the Golden Fleece. This Golden Fleece is linked to the Levi’s® brand.
You see, the image of the Golden Fleece suspended by a ribbon is a Brooks Brothers trademark. And Levi’s® brand and Brooks Brothers have just announced an exclusive collection of jeans, made in the United States.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jul 25 2010
Of Butts and Boots and Motorcycle Scoots
When I pulled on my Levi’s® jeans that morning late last month, little did I know that they’d save my rear end later that day.
I was on vacation from my job as a U.S. Post Office manager in Texas, driving through the mountains of Arkansas – seeing the sights from the seat of my 2004 Harley-Davidson motorcycle.
You can probably guess what happens next.
Posted By: John Pezzano, Levi’s® customer | ||
Tags: Levi's® | ||
Jul 21 2010
A Troubadour For Our Times
This week, Annie Lennox headlined a historic rally of global AIDS leaders and advocates in Vienna, Austria, to underscore the importance of human rights in the response to HIV/AIDS. The event drew thousands of local residents and delegates of the 18th International AIDS Conference taking place.
Wearing a shirt reading “HIV POSITIVE” – a striking statement of solidarity with all those living with the virus around the world – Lennox bounded on stage and belted out "Little Bird," the up-tempo anthem: “I am just a troubled soul who’s weighted to the ground / Give me the strength to carry on till I can lay this burden down.”
Posted By: Daniel Lee, Executive Director, Levi Strauss Foundation | ||
Jul 21 2010
We All Want to Work
What if your own health situation kept you from helping others with the same health issues? What if your life experience and expertise prevented you from doing your job?
That’s the situation for many of my friends – friends who are HIV-positive and working in the global HIV/AIDS response.
Posted By: Paurvi Bhatt, Senior Director, LS&Co. Strategic Health Initiatives | ||
Tags: Social Responsibility | ||
Jul 19 2010
Gin in Rome
If this summer finds you hanging in Rome, you might find it a bit toasty. Temperatures can easily top the 100-degree mark (Fahrenheit). Lucky for you, we know just the way to cool off.
Stroll on over to the Levi’s® River Bar. You’ll find it by the Tevere River in the city’s center, just outside Castel Sant’ Angelo.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi's® | ||
Jul 16 2010
HIV/AIDS – From the Briefing Room to the Board Room. And Beyond.
Here’s something to think about: Every 9½ minutes, someone in the United States is infected with HIV.
With wars, economic issues and an oil spill dominating the headlines this summer, it’s not surprising that such HIV/AIDS facts slip off the front pages of newspapers and news websites.
But it’s disturbing to see such a fact now, some 30 years after HIV first captured our attention, especially given that HIV transmission can largely be avoided.
Posted By: Jill Nash, Senior Vice President, Levi Strauss & Co. Corporate Affairs | ||
Jul 13 2010
"Ready to Work" in Braddock
On any given day, you’ll find me in Braddock, Penn., a small borough in the eastern suburbs of Pittsburgh.
If you know anything at all about Braddock, it’s probably that it’s a steel town that – like the U.S. steel industry itself – has fallen on hard times.
I’m a farmer here, working full time, growing produce in the city.
Posted By: T. Marshall Hart, Braddock Farms Site Supervisor, Grow Pittsburgh | ||
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