LS&Co. Unzipped
Jan 17 2011
A Bold Road Trip -- Demi and Slight, Too
One of the best parts of working for a global company is seeing how the same product is marketed in different parts of the world. Take Levi’s® Curve ID jeans for women, for instance.
If you’re in the States, you’re probably familiar with the marketing campaign for this revolutionary new approach to woman’s jeans – in which the fit is based on shape, not size. You can see the jeans now on the Levi.com U.S. site.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: dENiZEN™ | ||
Jan 14 2011
Green Jeans...and More
There’s a derogatory term, "green washing," in environmental circles. It’s based on a more familiar one, “white washing,” and refers to a company that may not be doing much in the way of sustainability, but likes to make you think it is.
I’m proud to say that Levi Strauss & Co. takes sustainability seriously. In fact, we’re working to build sustainability into everything we do. And with that in mind, we wanted to highlight, below, some of the company’s accomplishments in 2010.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jan 12 2011
Destined for Denizen
Looking back, I don’t think anything happened by chance.
My affair with Levi Strauss began when I was in design school in Chennai, on the Southeast coast of India, where I grew up. I remember spending a couple of sleepless nights digging up the history of Levi Strauss & Co. for a presentation I had to give. Little did I know that I would later be closely associated with the company.
Posted By: Bright Raj, "Denizen 10" Brand Ambassador | ||
Tags: dENiZEN™ | ||
Jan 10 2011
Water, Water Everywhere, But...
Some 72% of the earth is covered by water. It's all around us, but that doesn't mean we can waste it. Just the opposite, in fact.
It’s a complicated issue, but one thing almost all of us can do is...use less water.
For individuals like you and me, that might mean shorter showers, not letting the faucet run when you brush your teeth, or maybe washing your clothes less often.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi's®, Planet, Sustainability, Water | ||
Jan 06 2011
Fashionably Detailed
One of the best parts about Levi Strauss & Co. is the amazing talent you find here. For example...
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi's® | ||
Jan 05 2011
Cutting Carbon in the World's Workshop
When you buy something made in China, chances are it was made where I live, in the Pearl River Delta, one of the fastest growing regions in the world.
The Delta is made up of Hong Kong, Macao and nine municipalities in the Guangdong Province of Mainland China. It’s a major manufacturing base for garments and textiles, electronics, toys, and much more. In fact, there’s so much manufacturing here, the Pearl River Delta is sometimes called “the world’s workshop.”
Posted By: Karen Ho, WWF-Hong Kong | ||
Tags: Levi Strauss & Co., LS&Co, Planet, Social Responsibility, Sustainability | ||
Jan 04 2011
Khaki (Wearer) With Attitude
Dear Dockers,
Thank you for reinvigorating my belief in khakis (or is it chinos?). I’ve been on the prowl for non-jean pants recently, and the pair of “Slim Tapered Khaki – Pleated in Wood Chip” I just purchased are fitting the bill quite nicely. The taper is a playful throwback to my 90’s upbringing, the pleats a nice “(expletive deleted) you” to all my flat front pants. And in general, the finishes (lining, zipper, etc.) are of a quality I didn’t necessarily expect of Dockers, no offense.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Dec 29 2010
A Straight Shooter for Levi's®
Meet Phil Waldman. The folks at the Kinkora Pythian Home in Duncannon, Penn., where Phil hangs his hat, say he’s 90-years young and…”a proud, long-time customer of Levi Strauss & Co.
We like Phil!
He recently called our Consumer Relations team to talk about his love for Levi’s®. After a great conversation, we sent Phil a t-shirt. Soon, we received a picture of him modeling the shirt, along with a stylish red bandana, and holding a United States flag.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Dec 28 2010
Who Inspires You?
If you’re inspired – truly inspired – to make a New Year’s resolution, I’m guessing it’s better than just making one. If someone is inspiring you to do so, maybe you’ll have a sense of obligation to make it work…so that your resolution lasts more than just a month. Or a week.
And what if you make that resolution – and your inspiration – more public? Well, all the better, I’d say.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Dec 23 2010
Them's the Breaks: Pant Length
Okay guys, how long – as in length – should you wear your pants? It’s a puzzler for many. But you’ve come to the right place.
When it comes to pant length, I truly believe the same two rules apply whether we’re talking about jeans, khakis or smarter dress trousers:
Rule #1: Pants should never be worn too long
Rule #2: Pant should never be worn too short.
It’s all about the break.
Posted By: Howard Mutti-Mewse, Dockers® Europe | ||
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