LS&Co. Unzipped
Nov 03 2010
New Jeans. Incredible Finishes. Less Water.
Here’s how it all started. A team of us – all designers – went to one of our laundries and told the folks there that we wanted to do the most incredible denim finishing we’d ever done – but we didn’t want to use water.
If you’re into blue jeans like I am, you know that’s a tall order.
I mean, anyone can create a jean using less water. But the challenge is using innovative techniques to create the finishes customers want…without using a lot of water.
We believe we’ve done both.
Posted By: Carl Chiara, Director, Levi's® Brand Concepts & Special Projects | ||
Nov 01 2010
Giants 4, Rangers 1, Junior Giants $10,000
We weren’t really sure what to expect when we made the gesture: Levi Strauss & Co. would donate $1,000 to the Junior Giants for every home run hit by the San Francisco Giants in their 2010 World Series match-up with the Texas Rangers.
Now we do. Seven home runs, including one by Edgar Renteria in last night’s fifth and final game of the series, makes the total $7,000.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi Strauss & Co., LS&Co | ||
Nov 01 2010
Will Young Women Vote? Survey says…
To hear the political pundits tell it, the youth vote tomorrow may fall well short of the turnout we saw in the 2008 Presidential Election. But a new poll by the Levi’s® brand suggests otherwise.
The poll was taken of so-called millennial women, ages 18-29, between Oct. 22 and 27. And here are some of the key findings:
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Oct 28 2010
Smile – and Say Goodwill!
Our friends over at Goodwill® are launching a fun photo contest that could land you a nice Levi’s® wardrobe.
All you need is a camera, an item you want to donate, and a sticker with Goodwill’s new Donate Movement icon.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Oct 28 2010
Uuuuribe! A Homer for the Home Team – and the Junior Giants!
We sell our products all over the world – including Texas. We even have a technology center in Westlake, not all that far from Arlington, home of one of the 2010 World Series teams, the Texas Rangers.
But we’re a San Francisco-based team, founded here 157 years ago. This is our hometown. So we hope you’ll forgive us for playing favorites when it comes to the other World Series team this year.
Go Giants!
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi Strauss & Co., LS&Co | ||
Oct 26 2010
How to...Make Those 501® Jeans Your Own
To really appreciate a pair of Levi’s® 501® Shrink-To-Fit® jeans, you have to make them your own. Because, honestly, no one care wear ‘em like you do, right?
With that in mind, we wanted to share a few tips.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Oct 22 2010
Bullying: There’s More To Do.
It’s safe to say the bullying hasn’t stopped. But we’d like to think the recent focus on the problem is having an impact. Of course, it’s a shame that it comes only after the recent, tragic suicides of at least five young people – bullied because they were either gay or perceived “different” in some way.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Oct 20 2010
Full Frontal. Graphic, Too.
Cool is subjective - in my opinion a cool T is based on brand relevance, it depends on where it comes from and where it’s going. A bad T is a design that exploits current predictable pop culture art / design trends. I think a brand should represent its own original vision.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Oct 19 2010
Save It, Kids.
When’s the last time you heard a teenager talk about his small business and the people he employed. Perhaps…never?
It happened to me just recently. In fact, I listened to two teenagers talk about the difference savings and financial education had made in their lives.
One spoke of his lawn care business and his five employees. He wrote the business plan, saved for the expenses and still managed to pay for college. The other, a high school student from Connecticut, saved for three CDs – as in Certificates of Deposit.
Posted By: Bob Friedman, Corporation for Enterprise Development | ||
Oct 17 2010
Shape What's to Come
I don’t know about you, but I think that being a woman, or a girl or a chick or whatever you prefer to call yourself – is pretty awesome.
That’s not to say life isn’t full of challenges, but women in their twenties or “Millennials,” as the researchers like to call them, literally and figuratively have the world at their fingertips.
Posted By: Mary Alderete, Vice President, Levi's® Global Marketing | ||
2013We welcome your comments.
When submitting a blog comment, please consider the following guidelines:
- Focus on the topic
- Be constructive and considerate
- All submissions are subject to the terms set forth in our Terms of Use
This is a moderated blog. Each comment will be reviewed. We reserve the right not to post your submission if it’s off-topic or contains any of the following types of content or violates other guidelines:
- Obscenities, discriminatory language, or other language not suitable for a public forum
- Advertisements, “spam” content, or references to other products, offers, or websites
- Email addresses, URLs, phone numbers, physical addresses or other forms of contact information
- Critical or spiteful comments on other posts on the page or their authors
In addition, if you wish to share feedback with us about product selection, pricing, ordering, delivery or other customer service issues, please do not submit this feedback through this blog. Instead, contact us here.
