LS&Co. Unzipped
Apr 18 2011
Lights, Camera, Levi's®
If you’re in to movies – making them, not just watching them – make your way to the latest Levi’s® Workshop.
On the heels of the Print Workshop in San Francisco and the Photo Workshop in New York, the brand has opened its Film Workshop at the Museum of Contemporary Art in Los Angeles. It’s part of MOCA’s Art in the Streets exhibit.
What’ll you find there?
How about workshops on everything from found footage films and direct animation to stunts and 3D.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Apr 14 2011
Stop the Presses!
If you printed our just-released 2010 annual report … and placed the pages end-to-end …they would stretch more than half the length of a football field.
That’s a lot of paper. It’s also one reason why we’re not printing it.
This year, for the first time, the Levi Strauss & Co. annual report is strictly electronic. You may download it here. Or view the interactive version here.
Posted By: Kris Marubio, Levi Strauss & Co. Corporate Affairs | ||
Apr 14 2011
Here Comes...
I’m excited to share that the dENiZEN™ brand is leaping across the Pacific Ocean to expand its reach to two new markets – the United States and Mexico.
We launched just last year in Asia, and consumer reaction here has paved the way for this critical expansion of Levi Strauss & Co.’s newest brand.
dENiZEN™ started with a strong vision – a global jeans brand for a new generation. We’re thrilled that consumers in even more markets will have a chance to experience the brand’s modern, stylish products.
Posted By: Aaron Boey, President, Denizen Brand | ||
Tags: dENiZEN® | ||
Apr 12 2011
In It for the Long Haul
I must admit, there were times when coming to work was tough.
When my organization -- ACHIEVE, or Action for Health Initiatives, Inc. -- was in its infancy, we lost our first group of advocates to AIDS. This was a decade ago, when affordable, life-saving medicines to treat HIV and AIDS weren’t readily available in the Philippines.
Posted By: Malu Marin, ACHIEVE Executive Director | ||
Apr 07 2011
What Are You Wearing (This Fall)?
It was an invite-only preview last week in New York. Fashion insiders gathered to see what Levi’s® has planned for its Fall 2011 Collection. If your invite – like mine – never arrived, fear not! Here’s a look at what the other insiders saw.
The event was made up of a series of vignettes, each a backdrop for the lifestyle of the Levi’s® guy and girl. What’s your scene – a house party? The drive-in? A park? Or all of the above? Live models brought the settings to life.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Apr 05 2011
Award-Winning Levi's® Water<Less™ Jeans!
If you’re in the market for a pair of blue jeans, may we suggest some green ones?
The folks at Treehugger have just announced their “Best of Green” awards, and in the Fashion and Beauty category, Levi’s® Water<Less™ collection has been named Best Jeans.
Here’s what Treehugger said:
People take their jeans seriously, so when an innovative way to cut down their environmental impact comes around we get a little excited.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Mar 31 2011
Since Before I Was Born
Anyone in the neighborhood of Levi’s Plaza yesterday might have sensed a certain buzz in the air.
It could’ve been the beautiful spring-like weather after so much winter rain. Or it could’ve been the fact that it was the opening day of baseball season.
More likely, though, folks at Levi Strauss & Co. headquarters were buzzing as a result of a special visitor: The San Francisco Giants’ World Series Trophy.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi's® | ||
Mar 31 2011
Andy Warhol, Statuesque in Levi's®
Gothamist.com summed it up well: Andy Warhol is getting an extension on his 15 minutes of fame.
Yesterday evening, “The Andy Monument” was unveiled in New York’s Union Square, in front of Warhol’s Factory Studio of the 1970s and ‘80s.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Mar 29 2011
Dockers® Takes a Cruise with Johnny Loco
Ever heard that old saying about life being a journey, not a destination?
Well, Dockers® Europe and Johnny Loco, the Dutch lifestyle designer, have teamed up to make your journey a stylish one.
Check out this limited-edition classic cruiser bike with an orange, light-weight steel frame, wide handle bars and leather saddle. It’s ideal for daily urban transportation, and the no-fuss single speed coaster brakes make it easy to handle.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped | ||
Mar 25 2011
Why We Remember the Triangle Factory Fire
If you have a good job – decent hours, safe working conditions, health benefits – it’s easy to take it for granted. But today might be a good day to give it some thought and recall when worker rights weren’t as common as they are today.
Why today?
Posted By: Terrie S. Norris, President-elect, American Society of Safety Engineers | ||
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