LS&Co. Unzipped
Jan 25 2011
In "Somewhere," Dorff's a Levi's Guy
In her new movie “Somewhere,” Sofia Coppola had a specific vision for her leading man: He’d be a Levi’s® guy.
Actor Stephen Dorff plays her vision – in the role of Johnny Marco, a hard-living Hollywood movie star. Marco is forced to reevaluate his life when his 11-year-old daughter unexpectedly shows up at the Chateau Marmont – his hotel home – with nowhere else to go.
Posted By: Sheri Timmons, Director, Levi's® Brand Marketing | ||
Tags: Levi's® | ||
Jan 21 2011
How'd We Do It???
In this video blog post, Levi’s® designer Carl Chiara talks about how the brand’s new Water<Less™ collection got started: In a laundry – a place where you’d expect to find LOTS of water, right? Not always!
The Water<Less™ collection is now in stores. After watching Carl’s explanation, you’re going to want to check it out. And maybe even add to your Levi’s® wardrobe! Learn more here.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi's®, Sustainability | ||
Jan 20 2011
Levi's Malaysian Flair
What would the Malaysians do? Well, when it comes to designing a tee, we now know!
The Levi’s® Malaysia team recently ran a nationwide contest for their Facebook fans. Participants purchased a tee from the Levi’s® DIY – as in Do It Yourself – Collection and decorated it with their own flair.
Once the masterpiece was completed, each contestant simply snapped a picture and uploaded it to our Malaysia Facebook page.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Cotton and Raw Materials, Events, Fashion, Levi's®, Style | ||
Jan 17 2011
A Bold Road Trip -- Demi and Slight, Too
One of the best parts of working for a global company is seeing how the same product is marketed in different parts of the world. Take Levi’s® Curve ID jeans for women, for instance.
If you’re in the States, you’re probably familiar with the marketing campaign for this revolutionary new approach to woman’s jeans – in which the fit is based on shape, not size. You can see the jeans now on the Levi.com U.S. site.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: dENiZEN™ | ||
Jan 14 2011
Green Jeans...and More
There’s a derogatory term, "green washing," in environmental circles. It’s based on a more familiar one, “white washing,” and refers to a company that may not be doing much in the way of sustainability, but likes to make you think it is.
I’m proud to say that Levi Strauss & Co. takes sustainability seriously. In fact, we’re working to build sustainability into everything we do. And with that in mind, we wanted to highlight, below, some of the company’s accomplishments in 2010.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jan 12 2011
Destined for Denizen
Looking back, I don’t think anything happened by chance.
My affair with Levi Strauss began when I was in design school in Chennai, on the Southeast coast of India, where I grew up. I remember spending a couple of sleepless nights digging up the history of Levi Strauss & Co. for a presentation I had to give. Little did I know that I would later be closely associated with the company.
Posted By: Bright Raj, "Denizen 10" Brand Ambassador | ||
Tags: dENiZEN™ | ||
Jan 10 2011
Water, Water Everywhere, But...
Some 72% of the earth is covered by water. It's all around us, but that doesn't mean we can waste it. Just the opposite, in fact.
It’s a complicated issue, but one thing almost all of us can do is...use less water.
For individuals like you and me, that might mean shorter showers, not letting the faucet run when you brush your teeth, or maybe washing your clothes less often.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi's®, Planet, Sustainability, Water | ||
Jan 06 2011
Fashionably Detailed
One of the best parts about Levi Strauss & Co. is the amazing talent you find here. For example...
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi's® | ||
Jan 05 2011
Cutting Carbon in the World's Workshop
When you buy something made in China, chances are it was made where I live, in the Pearl River Delta, one of the fastest growing regions in the world.
The Delta is made up of Hong Kong, Macao and nine municipalities in the Guangdong Province of Mainland China. It’s a major manufacturing base for garments and textiles, electronics, toys, and much more. In fact, there’s so much manufacturing here, the Pearl River Delta is sometimes called “the world’s workshop.”
Posted By: Karen Ho, WWF-Hong Kong | ||
Tags: Levi Strauss & Co., LS&Co, Planet, Social Responsibility, Sustainability | ||
Jan 04 2011
Khaki (Wearer) With Attitude
Dear Dockers,
Thank you for reinvigorating my belief in khakis (or is it chinos?). I’ve been on the prowl for non-jean pants recently, and the pair of “Slim Tapered Khaki – Pleated in Wood Chip” I just purchased are fitting the bill quite nicely. The taper is a playful throwback to my 90’s upbringing, the pleats a nice “(expletive deleted) you” to all my flat front pants. And in general, the finishes (lining, zipper, etc.) are of a quality I didn’t necessarily expect of Dockers, no offense.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
2013We welcome your comments.
When submitting a blog comment, please consider the following guidelines:
- Focus on the topic
- Be constructive and considerate
- All submissions are subject to the terms set forth in our Terms of Use
This is a moderated blog. Each comment will be reviewed. We reserve the right not to post your submission if it’s off-topic or contains any of the following types of content or violates other guidelines:
- Obscenities, discriminatory language, or other language not suitable for a public forum
- Advertisements, “spam” content, or references to other products, offers, or websites
- Email addresses, URLs, phone numbers, physical addresses or other forms of contact information
- Critical or spiteful comments on other posts on the page or their authors
In addition, if you wish to share feedback with us about product selection, pricing, ordering, delivery or other customer service issues, please do not submit this feedback through this blog. Instead, contact us here.
