LS&Co. Unzipped
Sep 08 2011
The Year of Volunteering, European Style
Around 100 million people in the European Union spend time volunteering every year. If they were a country, they would be the biggest Member State of the European Union.
These volunteers make a positive difference in the lives of millions of people across the continent — they are justifiably described as the 'glue' that holds society together. Wherever people work together to help each other and support those in need, society as a whole benefits, and the volunteers themselves also benefit.
Posted By: John Macdonald, Task Force Head, European Year of Volunteering 2011 | ||
Sep 02 2011
From Bake Sales to Bakeries
Six years ago, Maria and Luis de la Luz Vazquez had a vision of serving up Mexican food that went beyond the typical fare of tacos and quesadillas. That’s when they began sharing their traditional Mayan cuisine with the world.
They began pursuing their dream by cooking out of their own kitchen and selling their specialties out of their home and outside subway stations. They named their company Chaac-Mool, after the Mayan god of rain.
Posted By: Caleb Zigas, Executive Director, La Cocina | ||
Sep 01 2011
My First Day
It’s exciting to begin my first day at Levi Strauss & Co. This is not unlike starting at a new school. There’s so much to learn and so many people to meet.
Still, I couldn’t be happier. Being asked to lead LS&Co. – with its rich and amazing history – is a tremendous honor.
Posted By: Chip Bergh, President & CEO, Levi Strauss & Co. | ||
Tags: Levi Strauss & Co. | ||
Aug 29 2011
Hope…in Full Bloom
Who knew that old jeans could take on a new life as recycled denim insulation?
Yesterday, we officially opened our new Garden Learning Center at the Edgewood Center for Children and Families – complete with recycled denim insulation made possible by a generous grant from the Levi Strauss & Co. Denim Insulation Fund.
Posted By: Kristin Thomas, Volunteer Manager, Edgewood Center for Children and Families | ||
Tags: Cotton and Raw Materials, Levi's®, Social Responsibility | ||
Aug 26 2011
The Launch Party: Reinvented
Acting. Expressing. Being. Transforming.
This is what the young creative minds of the dENiZEN™ D-5 marketing campaign did at our launch party in Mexico City on August 17.
We celebrated the official arrival of our youngest brand in Mexico with a launch party at the warehouse-turned-underground-nightspot, Patrick Miller, and an interactive catwalk with the latest styles from the dENiZEN™ brand.
Posted By: Martha Fuentes, Consumer Marketing Coordinator, Levi Strauss Mexico | ||
Aug 23 2011
Improving Lives…One Meal at a Time
The world lost a pioneer when Ruth Brinker passed away in San Francisco on August 8, 2011.
Ruth was the founder of Project Open Hand, an organization that provides daily meals and support to over 7,000 seniors, people living with HIV/AIDS and the critically ill in the San Francisco Bay Area.
Ruth began this work in 1985, just as the HIV/AIDS epidemic began to spread like wildfire. It was then that she noticed her neighbor was suffering from AIDS and lacked access to the most elemental health component: a nutritious meal.
Posted By: Jim Marshall, Customs Compliance Specialist, Levi Strauss & Co. | ||
Tags: HIV-AIDS, Levi Strauss & Co. | ||
Aug 18 2011
Our Jeans. Your Pictures.
We love it when we receive pictures of consumers enjoying our product. We thought we'd share a few.
Up top are twin brothers Gabriel, on the left, and Jacob, about to be buckled safely -- and stylishly! -- into their car seats.
Below, you see father and son, Charles and Parker, enjoying some quiet bonding time together in their Levi's® jeans and overalls, respectively.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Aug 16 2011
For Women, An Investment With a Positive Return
It’s a safe bet all of the clothes you’re wearing right now were made by women. In factories around the world, it’s largely women who cut the patterns, sew the seams and make the buttonholes.
So it makes sense that giving these women the information they need to live better, healthier lives would be in the best interest of the factories that hire them.
That’s the idea behind HERproject.
We first told you about it in March. Now, we have some new information to share.
Posted By: Aron Cramer, President & CEO, BSR | ||
Aug 12 2011
Khakis Gone Wild
The folks at Dockers® brand have just launched their new Alpha Khaki. "Where jeans end and khakis begin," is the tagline.
To kick off the launch, Dockers® asked the Boxtick America guys to survive a night in the Colorado Wilderness in Alpha Khakis.
It's been a long week, right? You deserve a laugh at the lads' expense. Have at it...here:
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Dockers® | ||
Aug 10 2011
Pioneering Spirit? Grab a Broom.
As we all watch what’s happening in London and other UK cities, it’s somewhat hard to see glimmers of hope in the violence, death and destruction.
But if you look closely, you’ll see it. And it’s not in the riots and mayhem. Far from it.
Posted By: Robert Hanson, President, Global Levi's® Brand | ||
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