LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Dec 13 2011

Masculine, Yet Understated

Step into the new Dockers® store in Stockholm and that’s the sense you get – masculine, yet understated. Not that different from what you feel when you put on a pair of Dockers® men’s pants, right?

The store is located in the PK Huset department store mall in Stockholm’s up-market central district – a key shopping area for style-conscious Swedes and visitors.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Dec 09 2011

Levi’s® New Store Opens on Kalverstraat

If you find yourself on Amsterdam’s busiest shopping street – Kalverstraat – try the new Levi’s® store on for size.

The store is now open, combining the brand’s signature craftsmanship and authenticity with color and reclaimed materials. The result? A vibrant and youthful shopping destination for locals and visitors.

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Posted By: Stefan Otte, Levi’s® Brand, General Manager Benelux and Scandinavia


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Dec 08 2011

A Chance to Share the Holiday Spirit

If you live in the San Francisco Bay Area and are looking for a different way to spread the holiday cheer, consider donating to the Chronicle Season of Sharing Fund, which helps Bay Area families in need during the holiday season. 

Spending time with our loved ones is one of the special joys of the holiday season.

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Posted By: Bob Haas, Levi Strauss & Co. Chairman Emeritus


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Tags: Levi Strauss & Co., Social Responsibility


Dec 06 2011

Sneak Peek: Levi's® Spring 2012 Collection

Brace yourself for the winter, New York.

It’s sunny and 75.

Instead of wool coats and frozen breath, New Yorkers got a blast of springtime cheer from the Levi’s® brand at the recent Spring 2012 press preview.

There, next season’s key looks came to life through a vibrant tableau vivant. Using the theme of a romantic spring night, the talented Levi’s® creative team curated pieces from the men’s and women’s collection to form vignette experiences evoking a day at the park, a row-boat on a lake and a bike ride on the street.

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Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped


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Tags: Events, Fashion, Levi's®


Dec 01 2011

Testing Positive. Living Positively.

I tested positive for HIV in 1987. 

It was a scary time. I was working in Los Angeles, and no one knew much about HIV.  Rumors, assumptions and fear often overrode common sense and compassion.  

Trying to find out facts about my personal condition was difficult enough. Going to work fearing what others might think – even worrying if I could be fired because of my status – only layered on the stress. Honestly, there was nowhere to turn for confidential assistance at work back then.

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Posted By: Patrick H., District Manager, Levi's® Brand


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Nov 30 2011

The Courage to Drive Change in China

Thomas Cai’s organization, AIDS Care China, is helping to change the face of the HIV/AIDS response in China.

If you take a few minutes to watch the moving video below, you’ll see Thomas forging relationships with doctors, building community leaders in the battle against AIDS and, simply put, getting things done.

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Posted By: Babur Rafiq, Vice President, Denizen™ Sourcing and Supply Planning


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Tags: Levi Strauss & Co., Social Responsibility


Nov 23 2011

How Would You Say Thanks?

Our friends at Dockers® -- home of fine pants and Man Grants – have a nice challenge: Tell them how you’d say thanks to someone in your life with $2,000, and you might have the opportunity to do just that!

Tomorrow being Thanksgiving Day, this seems like an appropriate contest.

Log on to facebook.com/dockers, find the Win $2k link, and follow the directions.

Time’s running out. The contest ends at 5 p.m. Eastern Time Thanksgiving Day, Nov. 24, 2011.

Oh, and Happy Thanksgiving!

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Nov 22 2011

Breaking Down Barriers

Equality comes in all shapes and sizes – sometimes, it may even come in the form of a savings account.

19-year-old Imre, pictured above, lives in Hungary with his mother and four younger siblings. He is also a qualified mason and the breadwinner of his family. As a man of Roma descent, however, he faces discrimination when applying for a job or credit.

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Posted By: Dorota Gutkowska, General Manager, Eastern Europe Group and Levi Strauss Poland


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Tags: Levi Strauss & Co., Levi Strauss Foundation, Social Responsibility


Nov 18 2011

Benefit Braddock

Odds are, you know about Braddock, the former steel town outside Pittsburgh that has seen better days.

In part because of its mayor, John Fetterman, and a number of other dedicated individuals, Braddock has made something of a comeback. But there’s still much to be done – to fix what’s broken.

The Levi’s® brand decided music might help.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: Events, Levi's®, Social Responsibility


Nov 18 2011

Girls Unite in San Francisco

If you paid a visit to Levi’s Plaza this past weekend, you witnessed the power that teenaged girls have to change the world.

On November 12, 2011, Levi Strauss & Co. hosted San Francisco’s first Girl Up Unite for Girls tour. Girl Up is a campaign of the United Nations Foundation that gives American girls the opportunity to channel their energy and compassion to raise awareness and funds for some of the world’s hardest-to-reach adolescent girls.

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Posted By: Gina Reiss-Wilchins, Director, Girl Up


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Tags: Events, Levi Strauss & Co., Levi's®, Social Responsibility


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