LS&Co. Unzipped
Jan 06 2012
Haus of Strauss Opens its Doors
to The Black Keys
Next time you see the Grammy-winning rock duo The Black Keys perform, see if they’re wearing their customized Levi’s® Trucker jackets.
Our Haus of Strauss recently hosted Ohio’s finest and gave industry execs, DJ’s, and consumers their first-ever listen of the band's new album; El Camino. The duo of Dan Auerbach and Patrick Carney were on hand to talk about their music and share their love of Levi’s®.
Posted By: Greg Sato, Haus of Strauss, Los Angeles | ||
Jan 05 2012
Like We Said...
The whole idea behind our Care Tag for Our Planet is to encourage consumers to reduce the environmental impact of caring for their jeans. Our message is wash your clothes less often, wash in cold water, line or air dry, and donate unneeded clothes.
A student at the Melbourne School of Design recently did some research on the whole "wash-less" approach. Turns out, it works just fine!
Check out what Masters candidate Tulia Jack discovered -- in this video by the University of Melbourne.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jan 04 2012
Back to Braddock
The Levi’s® brand began a collaboration with Braddock, Pa., in 2010. The brand recently returned to see how things were going. This video does a great job of capturing what’s changed – and what hasn’t – as well as the spirit of the people of Braddock.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Dec 30 2011
Amazon.com Carts Filled with Levi's®
Amazon.com visitors voted with their wallets – and their hearts – this holiday season. And when it came to clothing, Levi’s® jeans were nearest and dearest to both.
Amazon.com is the largest e-commerce retailer in the world. Every year, it shares what holiday shoppers at “Earth’s Biggest Selection” purchased and wished for most.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Dec 29 2011
2011: A Good Year for Dockers®
It was a tweet from a men’s style and culture magazine that got me to thinking about recent Dockers® press. Here’s a “for instance” from Complex:
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Dec 27 2011
#iamlevis
With more than 9 million Likes on Facebook, the Levi's® brand has proven to be quite social when it comes to social media. Now, the brand is turning to social media to cast its 2012 marketing campaign. Simply tag your Instagram image with #iamlevis and you could be the new face of the brand that invented blue jeans.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: | ||
Dec 27 2011
A Better Manager, A Better Person
Does HIV/AIDS training in the workplace make any difference? Just ask Goa Hongli.
Goa, pictured immediately below, is a factory manager from China, working in an apparel factory in the tiny African country of Lesotho.
Posted By: Brandee Butler, Levi Strauss Foundation Program Manager, Europe, Middle East and Africa | ||
Tags: Foundations, Levi Strauss & Co., Levi Strauss Foundation, Social Responsibility | ||
Dec 22 2011
From Minneapolis to Ethiopia
Back in March, to mark World Water Day, the Levi’s® brand partnered with water.org to drive awareness about the world’s water crisis. The goal was to fund sustainable water programs and, in this case, provide some 200 million liters of water to communities in need of reliable water access.
On Facebook, the brand developed the Levi’s® WaterTank, which encouraged consumers to take simple steps in support of global water issues in a fun and competitive way.
Posted By: Lindsay Sornberger, Levi's® Brand Marketing | ||
Dec 20 2011
Hardly Strictly a Financier
Levi Strauss & Co. and the San Francisco Bay Area have lost a true friend.
Warren Hellman died Sunday of leukemia.
Warren can best be described as one of a kind. He was a talented financier and passionate about business, bluegrass music, giving back to the community and endurance sports. His direct, self-deprecating demeanor made him equally at home with captains of industry, twenty-year-old hipsters, country music divas, and anyone who shared his enthusiasm for the banjo and marathon running.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi Strauss & Co. | ||
Dec 15 2011
Downey Down Under, With Denim
Have you ever had the experience of going to a foreign country and once you hit the streets you suddenly felt absolutely at home? That was my experience on a recent trip to Australia.
I've just returned from Down Under. My traveling partners? Four pairs of vintage Levi’s® jeans: the XX, the 501® jean from 1879, also called The World’s Oldest Pair of Jeans; the Nevada, found in a dusty mining town; Lady Levi’s® jeans worn at an Arizona dude ranch in the 1930s; and a fun pair of girl’s striped flares from 1969.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
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