LS&Co. Unzipped
Feb 07 2012
Coming Soon: Explorers
Later this month, six lucky people from different cultures will be selected for what promises to be the journey of a lifetime. This isn’t one of those global television racing adventures. It’s part of the Denizen™ brand’s new campaign, We Are Explorers.
The lucky six will travel in pairs in search of creative inspiration for a future range of limited edition Denizen™ jeans. On the itinerary, places like the Great Wall, the Taj Mahal and Tulum’s Spring Equinox.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: dENiZEN™ | ||
Feb 02 2012
Permanent. Sharp. Crease.
That’s how the Levi’s® brand describes its new Sta–Prest™ line.
Yes, that’s right, Sta-Prest™. What goes around, comes around, huh?
It was 1964 when the brand introduced its first line of Sta-Prest™ pants. One of the advertising slogans back then was, “Washed 33 Times!” In other words, a Sta-Prest™-treated garment could still retain its crease after that many washings.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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Jan 31 2012
Do Models Eat Pizza?
Do models eat pizza? That’s the question our Denizen™ colleagues asked.
And they found the answer while shooting the brand’s Asia-Pacific Spring & Summer 2012 campaign.
You’ll find the answer in the video.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jan 27 2012
It's a Pitti
Of the 1,100 exhibitors descending upon Florence earlier this month to show their apparel, it’s a safe bet that only Dockers® brought a bear.
In this case, the bear was Bear Grylls. He wasn’t actually at Pitti Uomo in person, but the trade fair provided the perfect opportunity for us to introduce Bear as the face of the current Dockers® global marketing campaign.
Posted By: Howard Mutti-Mewse, Dockers® Europe | ||
Jan 26 2012
And Now For Something Completely Different
The first pop-up mall is up and running in London. A pop-up mall. Now, that's different.
And Levi Strauss & Co. is there -- times two! Both Dockers® and Levi’s® have stores – shipping containers, actually -- at what’s known as Boxpark Shoreditch.
Shoreditch is, among other things, an area of London and is served by the Shoreditch High Street Station on the London Overground. Developers would like to build a shopping mall at the station.
Posted By: Howard Mutti-Mewse, Dockers® Europe | ||
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Jan 24 2012
A Better Tomorrow? Show Us The Way.
Seriously, show us how it’s done.
The Levi’s® brand has teamed up with the American Film Institute and is calling on filmmakers to deliver a visualization of a better tomorrow.
Once you submit your treatment here, you’ll be considered to produce a five-minute short film about a tomorrow that is better than today.
There will be six winners, each of whom will receive $5,000 to make their film, as well as an additional $500 for a Levi’s® wardrobe for their cast.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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Jan 19 2012
Greenlight for Sustainability
At Levi Strauss & Co., we’re working to build sustainability into everything we do. But we can’t restore the planet alone. So it makes sense to tell others what we’re doing – and hope they’re inspired to make a difference themselves.
This week, my Brussels-based colleagues and I had just such an opportunity. We partnered with Greenlight for Girls, whose ambitious mission is to inspire young girls to change the world.
Posted By: Sarah Rooney, Levi Strauss & Co. Community Affairs, Brussels | ||
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Jan 16 2012
Get Your Bearings
A torn parachute, a bad landing, a broken back. What would you do next?
If you were Bear Grylls, you’d climb Mt. Everest.
After a life-changing accident with the British Special Services in Southern Africa that almost left him paralyzed, adventurer Bear Grylls used the powerful hope of his childhood dream to inspire his 18-month rehabilitation and become one of the youngest men in history to summit the tallest mountain on Earth at the age of 23.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped | ||
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Jan 12 2012
Inspired?
The inspiration for Levi's® Spring 2012 collection was the small California coastal community of Sea Ranch.
Ever been there?
Beautiful and somewhat isolated, about a hundred miles north of San Francisco, Sea Ranch is a quiet mixture of ocean spray, native flora and only about 1,300 permanent residents. It's a favorite Bay Area escape-to-nature.
So ... what did the Levi's® designers do with this inspiration?
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jan 10 2012
Supporting Pioneers Around the Globe
The Levi's® brand recently chose five pioneers around the globe who've dedicated themselves to making the world better. An admirable goal.
The brand then asked for your voice on Facebook to spread the message. As a result, the pioneers' programs were supported and real lives were changed.
This video tells the story of their impact -- and yours. Nice work, all around!
Band: Air Review
Song: Low Wishes
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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