LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Mar 20 2012

We Are Explorers: In Living Color

Denizen® Explorers Lorena and Nawed were hit by a wave of colorful inspiration. Literally.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: Denim, dENiZEN®, Style


Mar 19 2012

Wear the Pants. Again. And Again.

This Thursday is World Water Day. And we’re trying something interesting in our offices and stores around the world.

Starting today, for five days, employees and store associates will be asked – not required – to wear the same pair of jeans or khakis every day.

In the picture above, that’s a sponge, securely attached to someone’s jeans. If they wash them, the sponge expands – and everyone will know!

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Posted By: Michael Kobori, Vice-President, Sustainability, Levi Strauss & Co.


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Tags: Dockers®, Levi Strauss & Co., Levi's®


Mar 16 2012

From Blue to Green to Gold

It shouldn’t surprise you to learn that our recently remodeled headquarters building here in San Francisco has recycled denim insulation in the walls. About 25,500 pairs’ worth.

All that blue has just added up to gold for us – in the form of LEED Gold Certification by the U.S. Green Building Council, highlighting the building’s high performance in multiple areas of green design and energy use.

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Posted By: Mary Boland, Senior Vice President, Finance & Distribution, Global Levi's® Brand


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Tags: Levi Strauss & Co., Social Responsibility


Mar 13 2012

We Are Explorers: Camel Polo. Seriously!

Our Denizen® Explorers travel through the deserts of Jodhpur, India. Watch how Lorena (motorcross champion from Mexico) and Nawed (popular DJ from Mumbai) get their inspiration for their musical jeans. That’s right, musical jeans!

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Posted By: Lance Diaresco, Denizen® Brand Marketing


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Tags: dENiZEN®


Mar 12 2012

Recycling Denim - The Old Fashioned Way

You’ve worn those jeans for years. It’s time to retire them. But what to do?

Rose Schumacher knows.

Rose makes quilts. For the homeless. From old jeans.

The Wichita, Kansas, grandmother began quilting blankets for the homeless six years ago. She collected used jeans from friends, neighbors and members of her community. Then she transformed these once-loved pants into warm blankets, which she donated to The Lord’s Diner, a faith-based non-profit organization that provides dinner seven days a week for those in need.

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Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped


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Tags: Levi's®


Mar 08 2012

The Power of Women – Today and Tomorrow

When it comes to women, ours is an interesting industry. While women may dominate the number of apparel industry workers around the world, they don’t always have the power and respect that should come with such numbers.

Levi Strauss & Co. has long worked to ensure the rights of workers. In 1991, we were the first multinational apparel company to establish a comprehensive workplace code of conduct for our manufacturing suppliers.

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Posted By: Anne Rohosy, EVP, Levi Strauss & Co.


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Tags: Levi Strauss & Co.


Mar 07 2012

We Are Explorers: Goa's Glow

Lorena Garal, our Denizen® Explorer from Mexico City and a national motorcross chamption, is welcomed to India by Nawed Khan, a popurlar DJ and music producer from Mumbai.

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Posted By: Lance Diaresco, Denizen® Brand Marketing


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Mar 06 2012

Saved -- By a Levi's® Trucker Jacket

Vidas Mickevicius uses his brains, a Jeep and his Levi's® jacket to get his four-wheeler back on the road.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: Levi's®


Mar 02 2012

A Jump Gone Wrong. And Then...

If you know Bear Grylls only through his television adventure shows, you may not know what led to where he is today – an internationally known figure, now part of Dockers® Wear the Pants™ campaign.

He tells the story far better than I ever could, but just know that it involves a parachute jump gone wrong. Intense determination. And a silver lining.

As the Dockers® folks would say: Clearly, Bear wears the pants. Listen up, and judge for yourself:

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: Dockers®


Mar 01 2012

We Are Explorers

I’ve got to say that I’m impressed with the winners of the Denizen® brand’s We Are Explorers casting call. For instance, meet Lorena Garal. That's her on the left in the picture above. A resident of Mexico City, Lorena's 25 and a competitive motocross racer.

And then there’s Nawed Khan, above right, a 30-year-old music producer from Mumbai, India. He’s one of the biggest names in India’s nightlife music scene and one of the first Indian DJs to enjoy international success.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: dENiZEN®


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