LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Nov 22 2011

Breaking Down Barriers

Equality comes in all shapes and sizes – sometimes, it may even come in the form of a savings account.

19-year-old Imre, pictured above, lives in Hungary with his mother and four younger siblings. He is also a qualified mason and the breadwinner of his family. As a man of Roma descent, however, he faces discrimination when applying for a job or credit.

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Posted By: Dorota Gutkowska, General Manager, Eastern Europe Group and Levi Strauss Poland


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Tags: Levi Strauss & Co., Levi Strauss Foundation, Social Responsibility


Nov 18 2011

Benefit Braddock

Odds are, you know about Braddock, the former steel town outside Pittsburgh that has seen better days.

In part because of its mayor, John Fetterman, and a number of other dedicated individuals, Braddock has made something of a comeback. But there’s still much to be done – to fix what’s broken.

The Levi’s® brand decided music might help.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: Events, Levi's®, Social Responsibility


Nov 18 2011

Girls Unite in San Francisco

If you paid a visit to Levi’s Plaza this past weekend, you witnessed the power that teenaged girls have to change the world.

On November 12, 2011, Levi Strauss & Co. hosted San Francisco’s first Girl Up Unite for Girls tour. Girl Up is a campaign of the United Nations Foundation that gives American girls the opportunity to channel their energy and compassion to raise awareness and funds for some of the world’s hardest-to-reach adolescent girls.

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Posted By: Gina Reiss-Wilchins, Director, Girl Up


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Tags: Events, Levi Strauss & Co., Levi's®, Social Responsibility


Nov 16 2011

Wangari is Smiling

The Levi Strauss Foundation has been a strong supporter of the Global Fund for Women for more than a decade, helping us strengthen grassroots women's rights organizations in Asia and Latin America.

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Posted By: Musimbi Kanyoro, President & CEO, Global Fund for Women


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Tags: Levi Strauss & Co., Social Responsibility


Nov 15 2011

The Right Pair of Jeans. With Braces.

Over the years I’ve sported numerous iterations of the twisted jean, a popular style where the inseam rotates to the exterior at the bottom of the pant. More recently, I’ve been looking for something else, but didn’t quite know what I was looking for, vaguely hoping that I would just know it when I saw it.

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Posted By: Julian Harriman-Dickinson, Creative Partner, HARRIMANSTEEL


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Tags: Levi Strauss & Co.


Nov 10 2011

Dockers® Steps It Up

If you haven’t taken a look at Dockers® lately, it’s time.

The brand just showed off its Spring/Summer 2012 line to fashion editors. We could sing the praises, but we’ll let the editors who attended the New York event do the work for us.

Details style editor Eugene Tong: “Dockers® is steppin’ it up. Love the idea of a dress pant that fits like a khaki. The SF khaki is solid and looks like a great men’s staple.”

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: Dockers®, Events, Fashion, Style


Nov 08 2011

The Amazingly Creative Sagmeister

One of the best parts of my work is interacting with amazingly creative people – at Levi’s® and beyond.

In the “beyond” category, Stefan Sagmeister is up at the top. The Austrian-born artist is one of the most original graphic designers of his generation. And over the past several years, we’ve been lucky enough to work with Stefan on several projects.

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Posted By: Len Peltier, Vice President, Marketing Creative Direction, Levi's® Brand


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Tags: Art, Levi's®


Nov 03 2011

Going Forth

After an incredible, almost 24-year career with Levi Strauss & Co., it’s time for a new chapter in my life, time for me to Go Forth!

I’m a blessed guy. My journey at Levi’s® has been a unique one, combining an iconic brand, incredibly passionate and talented people around the world, and amazing values into one, unstoppable force.

And, of course, we wouldn’t be here without you, the people who buy our products. Whether you’re a longtime fan or one drawn by our new styles and innovative products, thank you.

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Posted By: Robert Hanson, President, Global Levi's® Brand


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Tags: Levi Strauss & Co., Levi's®


Nov 02 2011

A Better Way to Grow Cotton

Author Robert Louis Stevenson once said: Don't judge each day by the harvest you reap, but by the seeds that you plant.

That’s certainly our philosophy when it comes to our long term commitment to Better Cotton – cotton grown in a way that reduces the environmental impacts of farming and supports the 300 million people engaged in cotton farming around the world.

We’re proud to let you know that more than 2 million pairs of Levi’s® and Denizen™ jeans made with Better Cotton are hitting our retail stores this fall. 

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Posted By: Michael Kobori, Vice-President, Sustainability, Levi Strauss & Co.


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Tags: Levi Strauss & Co., Social Responsibility


Oct 28 2011

Music-Making Moves

This is pretty cool. Japanese electronic engineer and DJ Daito Manabe has found a way to turn body movement into music.

To do this, Daito uses electronic sensors and music software that he programmed himself. In this video, he and his friends manipulate and create music simply by moving their bodies and dancing. The music results from each dancer's style and movement, making it unique.

The clothes are from the Denizen™ brand, which worked with Daito in Japan to create this video.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: dENiZEN®, dENiZEN™, Fashion, Style


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