LS&Co. Unzipped
Dec 22 2011
From Minneapolis to Ethiopia
Back in March, to mark World Water Day, the Levi’s® brand partnered with water.org to drive awareness about the world’s water crisis. The goal was to fund sustainable water programs and, in this case, provide some 200 million liters of water to communities in need of reliable water access.
On Facebook, the brand developed the Levi’s® WaterTank, which encouraged consumers to take simple steps in support of global water issues in a fun and competitive way.
Posted By: Lindsay Sornberger, Levi's® Brand Marketing | ||
Dec 20 2011
Hardly Strictly a Financier
Levi Strauss & Co. and the San Francisco Bay Area have lost a true friend.
Warren Hellman died Sunday of leukemia.
Warren can best be described as one of a kind. He was a talented financier and passionate about business, bluegrass music, giving back to the community and endurance sports. His direct, self-deprecating demeanor made him equally at home with captains of industry, twenty-year-old hipsters, country music divas, and anyone who shared his enthusiasm for the banjo and marathon running.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi Strauss & Co. | ||
Dec 15 2011
Downey Down Under, With Denim
Have you ever had the experience of going to a foreign country and once you hit the streets you suddenly felt absolutely at home? That was my experience on a recent trip to Australia.
I've just returned from Down Under. My traveling partners? Four pairs of vintage Levi’s® jeans: the XX, the 501® jean from 1879, also called The World’s Oldest Pair of Jeans; the Nevada, found in a dusty mining town; Lady Levi’s® jeans worn at an Arizona dude ranch in the 1930s; and a fun pair of girl’s striped flares from 1969.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Dec 13 2011
Masculine, Yet Understated
Step into the new Dockers® store in Stockholm and that’s the sense you get – masculine, yet understated. Not that different from what you feel when you put on a pair of Dockers® men’s pants, right?
The store is located in the PK Huset department store mall in Stockholm’s up-market central district – a key shopping area for style-conscious Swedes and visitors.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Dockers® | ||
Dec 09 2011
Levi’s® New Store Opens on Kalverstraat
If you find yourself on Amsterdam’s busiest shopping street – Kalverstraat – try the new Levi’s® store on for size.
The store is now open, combining the brand’s signature craftsmanship and authenticity with color and reclaimed materials. The result? A vibrant and youthful shopping destination for locals and visitors.
Posted By: Stefan Otte, Levi’s® Brand, General Manager Benelux and Scandinavia | ||
Tags: Levi's® | ||
Dec 08 2011
A Chance to Share the Holiday Spirit
If you live in the San Francisco Bay Area and are looking for a different way to spread the holiday cheer, consider donating to the Chronicle Season of Sharing Fund, which helps Bay Area families in need during the holiday season.
Spending time with our loved ones is one of the special joys of the holiday season.
Posted By: Bob Haas, Levi Strauss & Co. Chairman Emeritus | ||
Dec 06 2011
Sneak Peek: Levi's® Spring 2012 Collection
Brace yourself for the winter, New York.
It’s sunny and 75.
Instead of wool coats and frozen breath, New Yorkers got a blast of springtime cheer from the Levi’s® brand at the recent Spring 2012 press preview.
There, next season’s key looks came to life through a vibrant tableau vivant. Using the theme of a romantic spring night, the talented Levi’s® creative team curated pieces from the men’s and women’s collection to form vignette experiences evoking a day at the park, a row-boat on a lake and a bike ride on the street.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped | ||
Dec 01 2011
Testing Positive. Living Positively.
I tested positive for HIV in 1987.
It was a scary time. I was working in Los Angeles, and no one knew much about HIV. Rumors, assumptions and fear often overrode common sense and compassion.
Trying to find out facts about my personal condition was difficult enough. Going to work fearing what others might think – even worrying if I could be fired because of my status – only layered on the stress. Honestly, there was nowhere to turn for confidential assistance at work back then.
Posted By: Patrick H., District Manager, Levi's® Brand | ||
Tags: Levi Strauss & Co. | ||
Nov 30 2011
The Courage to Drive Change in China
Thomas Cai’s organization, AIDS Care China, is helping to change the face of the HIV/AIDS response in China.
If you take a few minutes to watch the moving video below, you’ll see Thomas forging relationships with doctors, building community leaders in the battle against AIDS and, simply put, getting things done.
Posted By: Babur Rafiq, Vice President, Denizen™ Sourcing and Supply Planning | ||
Nov 23 2011
How Would You Say Thanks?
Our friends at Dockers® -- home of fine pants and Man Grants – have a nice challenge: Tell them how you’d say thanks to someone in your life with $2,000, and you might have the opportunity to do just that!
Tomorrow being Thanksgiving Day, this seems like an appropriate contest.
Log on to facebook.com/dockers, find the Win $2k link, and follow the directions.
Time’s running out. The contest ends at 5 p.m. Eastern Time Thanksgiving Day, Nov. 24, 2011.
Oh, and Happy Thanksgiving!
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Dockers® | ||
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