LS&Co. Unzipped
Jan 16 2012
Get Your Bearings
A torn parachute, a bad landing, a broken back. What would you do next?
If you were Bear Grylls, you’d climb Mt. Everest.
After a life-changing accident with the British Special Services in Southern Africa that almost left him paralyzed, adventurer Bear Grylls used the powerful hope of his childhood dream to inspire his 18-month rehabilitation and become one of the youngest men in history to summit the tallest mountain on Earth at the age of 23.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped | ||
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Jan 12 2012
Inspired?
The inspiration for Levi's® Spring 2012 collection was the small California coastal community of Sea Ranch.
Ever been there?
Beautiful and somewhat isolated, about a hundred miles north of San Francisco, Sea Ranch is a quiet mixture of ocean spray, native flora and only about 1,300 permanent residents. It's a favorite Bay Area escape-to-nature.
So ... what did the Levi's® designers do with this inspiration?
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jan 10 2012
Supporting Pioneers Around the Globe
The Levi's® brand recently chose five pioneers around the globe who've dedicated themselves to making the world better. An admirable goal.
The brand then asked for your voice on Facebook to spread the message. As a result, the pioneers' programs were supported and real lives were changed.
This video tells the story of their impact -- and yours. Nice work, all around!
Band: Air Review
Song: Low Wishes
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jan 06 2012
Haus of Strauss Opens its Doors
to The Black Keys
Next time you see the Grammy-winning rock duo The Black Keys perform, see if they’re wearing their customized Levi’s® Trucker jackets.
Our Haus of Strauss recently hosted Ohio’s finest and gave industry execs, DJ’s, and consumers their first-ever listen of the band's new album; El Camino. The duo of Dan Auerbach and Patrick Carney were on hand to talk about their music and share their love of Levi’s®.
Posted By: Greg Sato, Haus of Strauss, Los Angeles | ||
Jan 05 2012
Like We Said...
The whole idea behind our Care Tag for Our Planet is to encourage consumers to reduce the environmental impact of caring for their jeans. Our message is wash your clothes less often, wash in cold water, line or air dry, and donate unneeded clothes.
A student at the Melbourne School of Design recently did some research on the whole "wash-less" approach. Turns out, it works just fine!
Check out what Masters candidate Tulia Jack discovered -- in this video by the University of Melbourne.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jan 04 2012
Back to Braddock
The Levi’s® brand began a collaboration with Braddock, Pa., in 2010. The brand recently returned to see how things were going. This video does a great job of capturing what’s changed – and what hasn’t – as well as the spirit of the people of Braddock.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Dec 30 2011
Amazon.com Carts Filled with Levi's®
Amazon.com visitors voted with their wallets – and their hearts – this holiday season. And when it came to clothing, Levi’s® jeans were nearest and dearest to both.
Amazon.com is the largest e-commerce retailer in the world. Every year, it shares what holiday shoppers at “Earth’s Biggest Selection” purchased and wished for most.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Dec 29 2011
2011: A Good Year for Dockers®
It was a tweet from a men’s style and culture magazine that got me to thinking about recent Dockers® press. Here’s a “for instance” from Complex:
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Dec 27 2011
#iamlevis
With more than 9 million Likes on Facebook, the Levi's® brand has proven to be quite social when it comes to social media. Now, the brand is turning to social media to cast its 2012 marketing campaign. Simply tag your Instagram image with #iamlevis and you could be the new face of the brand that invented blue jeans.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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Dec 27 2011
A Better Manager, A Better Person
Does HIV/AIDS training in the workplace make any difference? Just ask Goa Hongli.
Goa, pictured immediately below, is a factory manager from China, working in an apparel factory in the tiny African country of Lesotho.
Posted By: Brandee Butler, Levi Strauss Foundation Program Manager, Europe, Middle East and Africa | ||
Tags: Foundations, Levi Strauss & Co., Levi Strauss Foundation, Social Responsibility | ||
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