LS&Co. Unzipped
Feb 13 2012
We'll Open the Door for You
Walk past all too many European “High Street” stores -- including our own -- and you’ll find doors wide open. On top of that, you’ll be hit by a blast of air – an air curtain – that separates inside from out.
It’s as if the retailer is trying to heat or cool – depending on the season – the great outdoors.
That’s not the goal, of course. Such a doorway is simply a retailer’s way of saying, “We’re open for business – please come in!” But it does make you wonder.
Posted By: David Peirsman, Director, Levi's® Brand Presentation, Europe, Middle East and Africa | ||
Feb 10 2012
They're Talking About Us!
Couldn't help but share a couple of New York Fashion Week hits with you.
First, this Fashion Week Daily profile on Levi's® own Len Peltier. It appears the vice president and global creative director had a pretty cool life even before he joined the brand's marketing team. Click the link to find out how this Grammy-award winning creative director found his way to Levi's®.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi's® | ||
Feb 08 2012
Chinese New Year, Singapore-style
Imagine this: A group of people, about to have lunch, stand up from their seats. Salad ingredients start to fly. Auspicious Chinese phrases fill the air. Chopsticks are dropped (or should I say, thrown) into the giant salad bowl. Food falls on hands and arms on its way back down to the salad bowl. And aim for height while tossing! The higher the food is tossed into the air, the more fortunes for the coming year!
Posted By: Rosalind Chu, Levi Strauss & Co. Community Affairs, Singapore | ||
Tags: Levi Strauss & Co. | ||
Feb 07 2012
Coming Soon: Explorers
Later this month, six lucky people from different cultures will be selected for what promises to be the journey of a lifetime. This isn’t one of those global television racing adventures. It’s part of the Denizen™ brand’s new campaign, We Are Explorers.
The lucky six will travel in pairs in search of creative inspiration for a future range of limited edition Denizen™ jeans. On the itinerary, places like the Great Wall, the Taj Mahal and Tulum’s Spring Equinox.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: dENiZEN™ | ||
Feb 02 2012
Permanent. Sharp. Crease.
That’s how the Levi’s® brand describes its new Sta–Prest™ line.
Yes, that’s right, Sta-Prest™. What goes around, comes around, huh?
It was 1964 when the brand introduced its first line of Sta-Prest™ pants. One of the advertising slogans back then was, “Washed 33 Times!” In other words, a Sta-Prest™-treated garment could still retain its crease after that many washings.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: | ||
Jan 31 2012
Do Models Eat Pizza?
Do models eat pizza? That’s the question our Denizen™ colleagues asked.
And they found the answer while shooting the brand’s Asia-Pacific Spring & Summer 2012 campaign.
You’ll find the answer in the video.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jan 27 2012
It's a Pitti
Of the 1,100 exhibitors descending upon Florence earlier this month to show their apparel, it’s a safe bet that only Dockers® brought a bear.
In this case, the bear was Bear Grylls. He wasn’t actually at Pitti Uomo in person, but the trade fair provided the perfect opportunity for us to introduce Bear as the face of the current Dockers® global marketing campaign.
Posted By: Howard Mutti-Mewse, Dockers® Europe | ||
Jan 26 2012
And Now For Something Completely Different
The first pop-up mall is up and running in London. A pop-up mall. Now, that's different.
And Levi Strauss & Co. is there -- times two! Both Dockers® and Levi’s® have stores – shipping containers, actually -- at what’s known as Boxpark Shoreditch.
Shoreditch is, among other things, an area of London and is served by the Shoreditch High Street Station on the London Overground. Developers would like to build a shopping mall at the station.
Posted By: Howard Mutti-Mewse, Dockers® Europe | ||
Tags: | ||
Jan 24 2012
A Better Tomorrow? Show Us The Way.
Seriously, show us how it’s done.
The Levi’s® brand has teamed up with the American Film Institute and is calling on filmmakers to deliver a visualization of a better tomorrow.
Once you submit your treatment here, you’ll be considered to produce a five-minute short film about a tomorrow that is better than today.
There will be six winners, each of whom will receive $5,000 to make their film, as well as an additional $500 for a Levi’s® wardrobe for their cast.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: | ||
Jan 19 2012
Greenlight for Sustainability
At Levi Strauss & Co., we’re working to build sustainability into everything we do. But we can’t restore the planet alone. So it makes sense to tell others what we’re doing – and hope they’re inspired to make a difference themselves.
This week, my Brussels-based colleagues and I had just such an opportunity. We partnered with Greenlight for Girls, whose ambitious mission is to inspire young girls to change the world.
Posted By: Sarah Rooney, Levi Strauss & Co. Community Affairs, Brussels | ||
Tags: | ||
2013We welcome your comments.
When submitting a blog comment, please consider the following guidelines:
- Focus on the topic
- Be constructive and considerate
- All submissions are subject to the terms set forth in our Terms of Use
This is a moderated blog. Each comment will be reviewed. We reserve the right not to post your submission if it’s off-topic or contains any of the following types of content or violates other guidelines:
- Obscenities, discriminatory language, or other language not suitable for a public forum
- Advertisements, “spam” content, or references to other products, offers, or websites
- Email addresses, URLs, phone numbers, physical addresses or other forms of contact information
- Critical or spiteful comments on other posts on the page or their authors
In addition, if you wish to share feedback with us about product selection, pricing, ordering, delivery or other customer service issues, please do not submit this feedback through this blog. Instead, contact us here.
