LS&Co. Unzipped
Mar 06 2012
Saved -- By a Levi's® Trucker Jacket
Vidas Mickevicius uses his brains, a Jeep and his Levi's® jacket to get his four-wheeler back on the road.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi's® | ||
Mar 02 2012
A Jump Gone Wrong. And Then...
If you know Bear Grylls only through his television adventure shows, you may not know what led to where he is today – an internationally known figure, now part of Dockers® Wear the Pants™ campaign.
He tells the story far better than I ever could, but just know that it involves a parachute jump gone wrong. Intense determination. And a silver lining.
As the Dockers® folks would say: Clearly, Bear wears the pants. Listen up, and judge for yourself:
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Dockers® | ||
Mar 01 2012
We Are Explorers
I’ve got to say that I’m impressed with the winners of the Denizen® brand’s We Are Explorers casting call. For instance, meet Lorena Garal. That's her on the left in the picture above. A resident of Mexico City, Lorena's 25 and a competitive motocross racer.
And then there’s Nawed Khan, above right, a 30-year-old music producer from Mumbai, India. He’s one of the biggest names in India’s nightlife music scene and one of the first Indian DJs to enjoy international success.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: dENiZEN® | ||
Feb 29 2012
Care For Our Planet
It’s easy to get caught up in all the talk about environmental sustainability and, then, wonder what you can do to really make a difference.
Truth is, you don’t have to buy a hybrid vehicle or put solar panels on your roof. You can start with something simple: changing the way you do your laundry.
We’ve been talking about this ever since Levi Strauss & Co. commissioned a scientific life cycle assessment of a pair of Levi’s® 501® jeans and Dockers® Original Khakis.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: dENiZEN®, Dockers®, Levi Strauss & Co., Levi's®, Social Responsibility | ||
Feb 28 2012
Heartache in the Heartland
Powerful storms that spawned tornadoes ripped through the U.S. heartland today, killing at least nine people.
Hard-hit areas include Branson, Mo., where one twister struck the city’s historic downtown, known for its theaters and music venues. This, just days before the start of the Branson's busy tourist season. Both homes and businesses in the area have been damaged.
The Levi Strauss Foundation has donated $25,000 in aid to the American Red Cross, and our thoughts go out to everyone affected.
Posted By: Jorge Cino, Levi Strauss Foundation | ||
Feb 24 2012
Five Things You Don’t Know About Levi Strauss on His Birthday
February 26 is a special day at Levi Strauss & Co. It’s Levi Strauss’ birthday. In honor of this occasion, we’re sharing five unusual factoids you might not know about the founder of Levi Strauss & Co.:
1. Levi never wore jeans in his life
Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped | ||
Tags: Levi Strauss & Co., Levi's® | ||
Feb 23 2012
Strumming on the Runway
Odd jobs attract Morgan O’Kane. Before he performed at the Levi’s® show at New York Fashion Week on the banjo, O’Kane put his carpentry skills to work behind-the-scenes, building benches for similar runway events.
But it was his musical skill that caught the ear of the Wall Street Journal reporter Hilke Schellmann, who interviewed O’Kane for a video series featuring interesting odd jobs at Fashion Week.
Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped | ||
Feb 22 2012
An Homage to Getting Dressed
It’s a beautiful, bright morning, and you’re staring at your closet, waiting for inspiration to strike.
What will you wear today?
If this scenario sounds familiar, try borrowing some creativity from last week’s Levi’s® show at New York Fashion Week. The event celebrated the ritual of getting dressed, complete with vignettes representing the personal space, lifestyle and style of our modern day pioneers.
Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped | ||
Feb 16 2012
We're In Fast Company
If you find it difficult to make the connection between blue jeans and innovation, here's some help from Fast Company, which has just included the Levi's® brand in its list of The World's Most Innovative Companies. You can read the full list on the magazine's website. According to the publication, here's why Levi's®, #7 on Fast Company's Fashion List, was chosen:
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi's® | ||
Feb 15 2012
Levi's® -- Who Knew?
My last look at Levi's® was in elementary school. And I still own the classic pair perloined from my father's Lower East Side men's clothing store, long before the neighborhood attracted European tourists paying top Euro to stay in trendy boutique hotels and shop BoHo chic.
| ||
2013We welcome your comments.
When submitting a blog comment, please consider the following guidelines:
- Focus on the topic
- Be constructive and considerate
- All submissions are subject to the terms set forth in our Terms of Use
This is a moderated blog. Each comment will be reviewed. We reserve the right not to post your submission if it’s off-topic or contains any of the following types of content or violates other guidelines:
- Obscenities, discriminatory language, or other language not suitable for a public forum
- Advertisements, “spam” content, or references to other products, offers, or websites
- Email addresses, URLs, phone numbers, physical addresses or other forms of contact information
- Critical or spiteful comments on other posts on the page or their authors
In addition, if you wish to share feedback with us about product selection, pricing, ordering, delivery or other customer service issues, please do not submit this feedback through this blog. Instead, contact us here.
