LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Apr 26 2012

Looks Like Fall. And Winter.

One of the best parts of my job is when we have the opportunity to share a new Dockers® collection with the European press. It’s always fun and enlightening to see the response.

At Munich’s Goldberg Studios, we debuted our Fall/Winter 2012 collection to fashion reporters for Uomo Vogue (Italy), GQ (Spain, Italy and UK), Esquire (Spain and UK), and others. Also on hand, a bevy of German journalists – from Playboy, to Men’s Health, X-Ray to FHM.

Name drop? Me?

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Posted By: Howard Mutti-Mewse, Dockers® Europe


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Tags: Dockers®


Apr 19 2012

The Alpha Khaki Backstory

We knew Dockers® Alpha Khaki was a hit when a friend -- who hadn't tried on Dockers® in years -- bought a pair ... and then tweeted about it!

So we reached out to the head of Dockers® global design -- Doug Conklyn -- to find out what makes the Alpha so cool.

See what he had to say in this video.



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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: Dockers®, Style


Apr 17 2012

The People Who Make Our -- Your -- Clothes

What’s good for people can be good for business. That’s our approach.

Think about it. If apparel workers are healthy and take pride in their work, that’s good for them, their families, and their community . . . and, chances are they’ll do a good job.

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Posted By: David Love, Chief Supply Chain Officer, Levi Strauss & Co.


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Tags: Levi Strauss & Co., Social Responsibility


Apr 12 2012

Seeing Double

In the late 19th and early 20th centuries, cowboys and the American West were among the most popular subjects for the exciting field of photography. And one of the most popular formats was the stereoview.

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Posted By: Lynn Downey, Historian, Levi Strauss & Co.


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Tags: Levi Strauss & Co., Levi's®


Apr 09 2012

Why Work Here?

To hear her tell it, Jamila enjoys her job at Levi Strauss & Co. not only because she likes what she does, but also because she has the opportunity to work with such a great team.

On top of that, her values are aligned with the company's -- particularly when it comes to giving back to the community through volunteering. Jamila is a volunteer mentor to a middle school student, whom she meets with weekly.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: Levi Strauss & Co., Social Responsibility


Apr 05 2012

Lost Luggage? No Problem!

We love hearing from our consumers, whether they seek help or want to share a story. Will Roman recently contacted us about a trip he took where he went one way ... and his luggage went another. Fortunately for him, he was wearing his Levi's® jeans. Here's his story:

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Posted By: Rosie Cayetano, Consumer Relations, Levi Strauss & Co.


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Tags: Denim, Levi's®


Apr 03 2012

A Fashion Icon

Time magazine has picked its 100 most influential fashion icons, dating back to 1923, when the magazine began. And we're proud to say that our founder, Levi Strauss, has made the cut! Here’s what Time had to say:

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: Denim, Levi Strauss & Co., Levi's®, Style


Apr 02 2012

Coolest Job in the West?

Editor's note: Cowboys & Indians magazine recently interviewed our own historian, Lynn Downey. Read on -- and click through -- to see what Lynn has to say about her oh-so-cool work.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: Denim, Levi Strauss & Co., Levi's®, Style


Mar 30 2012

Mike's Levi's®

We get letters.

Working in Consumer Relations, of course, that makes sense. And a recent one made our day.

On Christmas Day 1983, Mike MacDonnell got his first pair of Levi's®. That's him, pictured above, reading the jeans label on that Christmas morning.

Mike recently wrote that his older stepbrother gave him the jeans, even going so far as to let Mike pick them out at the San Jose, Calif., Miller's Outpost before he wrapped them to put under the tree.

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Posted By: Rosie Cayetano, Consumer Relations, Levi Strauss & Co.


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Tags: Denim, Fashion, Levi's®, Style


Mar 29 2012

Celebrating Courage

“I was dead when I got to WORLD, but it has saved my life,” one woman living with HIV/AIDS said.

She’s part of WORLD, short for Women Organized to Respond to Life-threatening Disease, an organization that has supported women living with HIV/AIDS in Northern California for the past 20 years.

Organizations like WORLD link women to health and social services that help them cope with the stigma and discrimination associated with the disease, which can have as many harmful consequences as the virus itself.

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Posted By: Jorge Cino, Levi Strauss Foundation


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Tags: Foundations, HIV-AIDS, Levi Strauss & Co., Levi Strauss Foundation, Social Responsibility


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