LS&Co. Unzipped
Jan 25 2011
In "Somewhere," Dorff's a Levi's Guy
In her new movie “Somewhere,” Sofia Coppola had a specific vision for her leading man: He’d be a Levi’s® guy.
Actor Stephen Dorff plays her vision – in the role of Johnny Marco, a hard-living Hollywood movie star. Marco is forced to reevaluate his life when his 11-year-old daughter unexpectedly shows up at the Chateau Marmont – his hotel home – with nowhere else to go.
Posted By: Sheri Timmons, Director, Levi's® Brand Marketing | ||
Tags: Levi's® | ||
Oct 21 2011
It's...Lynn Downey-san!
If you’ve ever wondered what it’s like to be treated like a movie star, just take some really old vintage Levi’s® jeans to Japan.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Jul 26 2011
Lights! Camera! iPhone!
In the summer sci-fi flick Super 8, some movie-making middle-schoolers uncover an out-of-this-world monster. The discovery happens as they’re using their Super 8 camera to make a film of their own.
If the movie has inspired you to channel your inner J.J. Abrams or Stephen Spielberg – the guys behind Super 8 – chances are, you’re more likely to have access to a camera phone than a movie camera.
As it turns out, there’s an app for that! And it’s free for, as they say, a limited time only.
Posted By: Joshua Katz, Levi's® Brand Collaborations, Partnerships and Creative Concepts | ||
Tags: Levi's® | ||
Feb 10 2011
Hooray for Hollywood...and Levi'® Jeans!
If you work for Levi’s® – or even if you don’t –
Posted By: Sheri Timmons, Director, Levi's® Brand Marketing | ||
Sep 22 2011
Facts vs. A Good Story
There are few things in life better than a good story – whether on the printed page, in a movie or told by a friend. And in most cases, the phrase, “don’t let the facts get in the way of a good story,” makes me smile.
But when a story runs roughshod over the truth and hurts something I care about, I’ll be the first to speak up. That’s what’s happening now, in some circles – and the target is the Levi’s® brand, which I lead.
Posted By: Robert Hanson, President, Global Levi's® Brand | ||
Tags: Levi's® | ||
Feb 12 2013
Be a Part of 501® History!
Who knew?
When Levi Strauss and Jacob Davis decided to use rivets to hold together the work pants they made for hard-working Western pioneers, they invented the first blue jean. Little did they know that the Levi’s® 501® jean would become an American icon, loved by generation after generation.
And it’s safe to say, no other product has been worn, loved or re-imagined quite like Levi’s® 501® jeans. They are the resilient and defining wardrobe staple of cultural leaders from presidents to musicians to movie stars.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped | ||
Feb 07 2012
Coming Soon: Explorers
Later this month, six lucky people from different cultures will be selected for what promises to be the journey of a lifetime. This isn’t one of those global television racing adventures. It’s part of the Denizen™ brand’s new campaign, We Are Explorers.
The lucky six will travel in pairs in search of creative inspiration for a future range of limited edition Denizen™ jeans. On the itinerary, places like the Great Wall, the Taj Mahal and Tulum’s Spring Equinox.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: dENiZEN™ | ||
Jun 21 2010
I Got the Music in Me
Music is, arguably, the art form that inspires more people than any other. From babies who start bouncing the moment they hear a happy tune to a senior who finds comfort and a wonderful memory in a familiar melody.
And then there are the musicians themselves. What music inspires them?
Posted By: Sheri Timmons, Director, Levi's® Brand Marketing | ||
Tags: Levi's® | ||
Mar 01 2013
Birthday Week!
This week, Levi Strauss would have turned 184 years old. In honor of this occasion, I thought I'd share four fun and interesting things you might not know about the founder of Levi Strauss & Co. and co-inventor of the blue jean.
The Great Impersonator?
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Sep 23 2010
Mixing Coca-Cola and Absolut
No matter where in the world I travel – and I do my share – if I pick up a bottle of Coca-Cola, I know what I’m getting. It’s the same when I spot that familiar bottle of Absolut in a local market. There’s no mystery about what’s inside.
I don’t typically mix Coke and Absolut, but in this case I will. These are two brands that are globally known, highly respected, and unfailingly consistent. And they’ve each reached this pinnacle by a relentless focus on the customer.
Posted By: John Anderson, President and Chief Executive Officer, Levi Strauss & Co. | ||
Tags: dENiZEN®, dENiZEN™, Dockers®, Dockers®, Levi Strauss & Co., Levi's®, Levi's®, LS&Co, News | ||
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