Oct 15 2010
Maybe you’ve already heard, but the word of the day in the blogosphere is “water.”
So what does water have to do with Levi’s®?
A lot actually.
A few years back we did a life cycle assessment of a pair of Levi’s® 501’s® to find out what their impact on the environment was.
From growing the cotton that eventually becomes a pair of jeans to washing those jeans at home, the amount of water used is considerable: over 900 gallons or almost 3500 liters.
That’s like letting your garden hose run for over an hour and a half.
To reduce the amount of water we use, we’re working with our suppliers to develop water reuse and recycling programs and we’ve partnered with the Better Cotton Initiative to support the cultivation of more sustainable cotton across the globe.
We also launched a Care Tag for the Planet to spread the word about small steps we can all take to reduce the environmental impact of caring for our clothing.
But really, the easiest, simplest, no-brainer way you can do your part to reduce the water associated with your Levi’s® is: not washing them.
That’s right. Don’t wash ‘em.
Do as the denim aficionados do and wash your jeans less often (or never).
Did you know that if you wash your jeans, say, once a month instead of once a week, you can decrease their climate change impact by 48%?
By doing that, you also decrease their overall water consumption by 35%.
Another way you can make a difference is by convincing someone else to wash their jeans less often.
Today’s word is water.
Now go spread the word.
Posted By: Michael Kobori, Vice-President, Sustainability, Levi Strauss & Co.
Tags: Social Responsibility
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