LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jul 09 2010

Who Are We to Judge?

Time is running out.

If you have an ingenious idea for air-drying clothes, you have only until the end of the month to enter it in the Care to Air Design challenge.

The full rules are here. In a nutshell, Levi Strauss & Co. is looking for the most covetable, innovative and sustainable air-drying solution, which raises the question: Why?

It’s simple, really.

While examining the lifecycle impact of a pair of Levi’s® 501’s, we were surprised to find that almost 60% of the climate impact happens in the laundry phase – after a consumer takes them home – and nearly 80% of that impact is due to the energy intensive method chosen for drying. All that hot air in your dryer takes a toll on the environment.

Now, we’ve lined up some line-drying judges – the folks who’ll determine who’s creative air-drying idea could, conceivably, change the way millions of folks dry their clothes and, in doing so, help save the planet!

With such high stakes, we needed some top-notch judges. And we got ‘em! They are…drum roll, please…

And…you!

That’s right. View and vote on the entries at Myoo.com. Regardless of whom the judges pick, the crowd favorite takes home $1,000. (And we’re betting they don’t spend the money on a new…clothes dryer.)

The official judges will pick their winners August 16 at the Levi’s® Workshops in San Francisco.

So…here’s your chance…to either invent something. Or vote for someone else’s invention.

Or invent something and vote for yourself. (We won’t tell.)

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Levi Strauss & Co.,Social Responsibility

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Claudette P. Anderson (not verified) - Jul 12 2010

I am an Alumni of Antioch University, Yellow Springs, Ohio and I was reading this years commencement remarks by Mr. Bob Haas, Chairman of the Board and CEO of Levi Straus Corporation. I was pleasantly surprised by the commitment of Levi Straus Corporation to the charitable giving and grass roots organizaitons. Some very negative people have in the past tried to sway my opinions about the company based on some negative periodical. It was a wonderful surprise and welcome relief to read such positive things about Antioch University and Levi Straus Corporation. I will be certain to share these highlights with my children and people that I know. I was wondering if the Straus Family are in anyway related to the founder's of Macy's Retail Store?

Editor's note: Thank you for your comment. We firmly believe that business can drive profits through principles, and I'm glad you like what you read in Mr. Haas's remarks about such an approach. In response to your question, the Strauss family of Levi Strauss & Co. is not related to the Straus family that owned R.H. Macy & Co. As it turns out, there's a slight difference in the spelling! Thanks again.

Charlie Fields (not verified) - Jul 09 2010
(And we’re betting they don’t spend the money on a new…clothes dryer.) A+

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