LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Nov 19 2010

What's Next? And After That?

Have you perfected the 140-character tweet yet? How about the settings on your Facebook account?
 
You know it’s not going to stop, right?
 
When it comes to technology and social media and new media, there’s always something new just around the corner. It’s called innovation.

And it shouldn’t come as a surprise that the Levi’s®  brand is right there, on the frontier.
 
After all, the people of the brand have always been pioneers. Levi’s® invented blue jeans. We recently launched a new women’s fit based on shape, not size. And we’ll soon introduce our Water<Less product, made using significantly less  water.
 
Now, the Levi’s® brand is partnering with the University of Southern California’s Annenberg School for Communication and Journalism to tackle some of the most interesting opportunities of today.  
 
Joining us are some familiar names: IBM, Verizon and Mattel. Together, we’ll be part of the Annenberg Innovation Lab.
 
And what’ll come of it?
 
How about tapping into the “semantic Web”  with geolocation technology. (Look THAT up in your Wikipedia.) Also, evolving social networks for commerce and advancing multimedia story-telling.
 
As lab director Jonathan Taplin told the Los Angeles Times, “The idea is to think about certain areas that are changing especially rapidly.”
 
Robert Hanson – the global president of  Levi’s® – says the brand is constantly exploring pioneering ways to engage with our consumers.
 
Inventing blue jeans back in 1863 may have been the Levi’s® brand’s first innovation. There have been plenty since. And given this partnership with the Annenberg Innovation Lab, look for many more ahead.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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