LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Aug 12 2010

What Took So Long?

If you tuned in to NPR’s All Things Considered on Thursday, you might’ve thought you were eavesdropping on a sidewalk conversation between two women – about blue jeans.

In this case, the two women happened to be NPR Anchor Michelle Norris and Pulitzer Prize-winning Washington Post fashion writer Robin Ghivan.

“Most women would rather eat their toenails than go shopping for jeans” is how Norris introduced the conversation.

She continued: Shopping for jeans is like trying to find a well-fitting string bikini – if you’re not built like a 12-year-old boy.”

Since I’m a guy, I can’t relate. But I’ve heard complaints along these lines from women for most of my adult life – or, at least, since blue jeans became de rigueur in American and, for that matter, global fashion.

Norris noted that the Levi’s® brand had taken notice “of the broad range of backsides” among women and is introducing women’s jeans that focus not on size, but on shape. That new line is Levi’s® Curve ID.

I can’t do the conversation justice here, so have a listen below and you’ll quickly get sucked into the back and forth between Norris and Ghivan about the difficulty they – and all women – have in finding a pair of well-fitting blue jeans.

Afterward, if you’re a woman, you may find yourself rushing to your favorite retailer to try on a pair of Levi’s® Curve ID jeans. You’ve waited long enough.

As Norris so aptly asked, “What took them so long?”

Apparently, she's tired...of eating toenails.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

 Bookmark and Share
 

Tags: Levi's®,Levi's®

Before posting your comment, please read the Blog Guidelines.

Post new comment

The content of this field is kept private and will not be shown publicly.
By submitting this form, you accept the Mollom privacy policy.

Before posting your comment, please read the Blog Guidelines.

We welcome your comments.

When submitting a blog comment, please consider the following guidelines:

  • Focus on the topic
  • Be constructive and considerate
  • All submissions are subject to the terms set forth in our Terms of Use

This is a moderated blog. Each comment will be reviewed. We reserve the right not to post your submission if it’s off-topic or contains any of the following types of content or violates other guidelines:

  • Obscenities, discriminatory language, or other language not suitable for a public forum
  • Advertisements, “spam” content, or references to other products, offers, or websites
  • Email addresses, URLs, phone numbers, physical addresses or other forms of contact information
  • Critical or spiteful comments on other posts on the page or their authors

In addition, if you wish to share feedback with us about product selection, pricing, ordering, delivery or other customer service issues, please do not submit this feedback through this blog. Instead, contact us here.