LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Apr 07 2011

What Are You Wearing (This Fall)?

It was an invite-only preview last week in New York. Fashion insiders gathered to see what Levi’s® has planned for its Fall 2011 Collection. If your invite – like mine – never arrived, fear not! Here’s a look at what the other insiders saw.

The event was made up of a series of vignettes, each a backdrop for the lifestyle of the Levi’s® guy and girl. What’s your scene – a house party? The drive-in? A park? Or all of the above? Live models brought the settings to life.

There were also vignettes offering sneak previews of the brand’s collaboration with Filson, its new men’s Commuter Cycling line, and the latest offerings in Levi’s® Water<Less™ collection.

Also very popular were the fashion critiques offered by improv duo, The Bumbys. That's them, pictured above. Guests were invited to present themselves before The Bumbys for “A Fair and Honest Appraisal” of their appearance.

Maybe it’s good my invitation never arrived.

Enjoy some pics of the night…here. To immerse yourself in the true spirit of the evening, you may want to pour yourself some Kanon Organic Vodka or a Heineken.

Levi&amp;#039;s Fall 2011 Event Drive-In

Levi&amp;#039;s Fall 2011 Event Park

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Events,Fashion,Levi's®


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Fred (not verified) - Apr 14 2011
Great collection! I'm excited to get some of that new gear very soon. Keep up the good work, guys!


Radhika Jain (not verified) - Apr 11 2011

It's great to see the product head to toe! We are so close when working on each product that at times its nice to step back and see the overall outfit/ asthetics. Thanks for puttings these images up to share. Best

Editor's note: And thank YOU, Radhika, for your work on this great product! Can't wait to see it in stores and online.


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