LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Feb 16 2012

We're In Fast Company

If you find it difficult to make the connection between blue jeans and innovation, here's some help from Fast Company, which has just included the Levi's® brand in its list of The World's Most Innovative Companies. You can read the full list on the magazine's website. According to the publication, here's why Levi's®, #7 on Fast Company's Fashion List, was chosen:

"For greening our jeans. In January 2011, the denim house introduced its new Water<Less collection, touting jeans that use significantly less water in the manufacturing process. By combining multiple wet washing machine cycle processes into a single wet process and removing water from the stone wash, a pair of Water<Less jeans requires, on average, 28% less water than a regular pair of jeans. In some cases, water use has been cut by 96%. The company is also part of a non-profit that teaches farmers overseas how to save water and develop new irrigation methods."

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Levi's®

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Brian Houghton (not verified) - Feb 22 2012

what happened to the 505 regular fit? I went to the clothing store bought a pair of 505 straight and they dont fit. Have been wearing levi's since the age of 10 and am 52 now. Have to start shoping for a new brand now after changing something that was perfect for years, whats up??

Editor's note: As you've discovered, the brand occasionally makes changes to its styles. I'll share your thoughts with the product managers, so they know how you feel. Thanks for your comment.

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