LS&Co. Unzipped
Sep 01 2010
Wear What Fits. Rock Your Curve!
Let’s just say this – when a woman finds a pair of jeans that fits AND makes her look and feel fabulous, well, it’s nothing short of a fashion miracle.
That being the case – there were miracles galore this last Friday in Bryant Park where around 2,000 women lined up to donate a pair of jeans to Goodwill and receive a personalized fitting for a free pair of Levi’s® Curve ID jeans.
It was a perfect New York summer day complete with blue skies, green grass and the sounds of Janelle Monáe filling the air. People took the “giving” part to heart and brought quality donations for Goodwill - about three times more than anticipated. See pics below from photographer Phillip Angert.
And the reaction was nothing short of denim nirvana as women from all walks of life experienced the concept of “Shape Not Size” firsthand.
We witnessed women hugging Levi’s® Curve ID fit specialists, girls calling friends to spread the good news and then posing for pictures as if they were auditioning for America’s Next Top Model. Mothers and daughters, as well as complete strangers bonded over their excitement and enthusiasm.
If the New York event is any indicator, we can be sure to witness a whole host of miracles take place at San Francisco’s Union Square later this month.
Posted By: Genevieve Sexton |
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kim hill (not verified) - Sep 26 2010
I love to wear levi pants. Just wish i could get some coupons for them to be cheaper. but they are well worth the money.
Editor's note: Thanks for your comment! We agree that they're worth the money. But...you may also want to follow Levi's on Facebook and keep an eye on the Levi's website for special offers.
Nicolette (not verified) - Sep 16 2010
Do you know what time She & Him are going on?
Editor's note: Hi Nicolette. I'm told they'll be performing around lunchtime. But since we're expecting a big crowd, you may want to arrive early. Enjoy!
Lisa (not verified) - Sep 15 2010
Do you anticipate a huge crowd starting at 10AM already? What time do you suggest people show up? Thanks!
Editor's note: Hi Lisa. Good question. The Levi's® brand folks tell me they'll be giving away 1,000 pairs of Levi's® Curve ID jeans, so they're expecting a HUGE turnout. And while the event starts at 10 a.m., the jeans are available first come, first served, one pair per person, and only while supplies last. So you may want to arrive early for your place in line. Good luck -- and have fun!
maini (not verified) - Sep 13 2010
I was told to 'register' for the SF Union Square event on facebook....I'm not sure how to go about doing that, there doesn't seem to a spot on fb... could you point me in the right direction?
Editor's note: Hi Maini. I'll have the event folks reach out to you directly by email. Stay tuned. And thanks!
Editor's note: Hi again. Did you hear back? Here's the place to sign up.
Juanita Bracey (not verified) - Sep 06 2010
I just purchased 4 pair of Signature Levie Strauss & Co. jeans. They fit like a glove I couldn't ask for a better fitting jean. There is one big problem they STINK can't get the smell out it is an AWFUL order. Please let me know what I can do to get the smell out.
Editor's note: Hi Juanita. We definitely want you to be happy with your order -- both fit AND smell! Your first stop for resolving the issue would be the retailer where you purchased your jeans. Or you may visit the LeviStrauss.com Help section to contact our Consumer Relations team. They'll help you get to the bottom of this and, I trust, have your denim smelling like authentic Signature by Levi Strauss & Co.™ blue jeans in no time.
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