LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Aug 30 2012

Vintage Reinvented

As the saying goes, what’s old is new again. And it couldn’t be more true for the Levi’s® design team.

We’d been spotting vintage Levi’s® pieces showing up left and right in the market and noticed collegiate/varsity inspired jackets and destruction on the fashion runways.

Feeling inspired and adventurous, I drove with one of my fellow Levi’s® merchants to a warehouse in Novato, California, North of San Francisco to comb through thousands of vintage pieces. We had fun choosing unique and beautiful Levi’® truckers and shorts. Other members of our design team went to Tacoma, Washington to purchase vintage fleece.

All of our finds were brought back to Levi’s® Plaza and we spent a week customizing each piece and hand selecting the assortment, giving the vintage Levi’s® items new life.  Fleece sleeves were added to truckers, as were fun heat-transfers and destruction to make each piece special. But several pieces were left untouched – styles that have been loved and worn that we think are beautiful as is.

Over 200 hand-picked previously-loved truckers, vests and shorts are now for sale in seven select Levi’s® stores (SF Plaza, SF Union Square, Meatpacking, Bucktown, Portland, Soho, and Malibu). Come take a peek at these exclusive pieces if you have the chance! 

Inspired by the past, reclaimed for the present. Vintage reinvented just for you.

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Posted By: Zeren Argic, Retail Merchant, Levi's® Brand

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