LS&Co. Unzipped
May 10 2012
Try It, You'll Like It!
In the ongoing intrastate rivalry between San Francisco and Los Angeles, there’s one category in which compact San Francisco has a definite advantage: bicycling to work.
At least, that’s my perspective.
When I moved here from Los Angeles last summer, my whole lifestyle changed. Instead of practically living in my car, I was able to start commuting to work on my bicycle. Even with a few hills, a three-mile trek from Hayes Valley to Levi Strauss & Co. headquarters is an amazing way to start – and end – the day.
This is Bike to Work Day in San Francisco. And, no doubt, I’ll be joined by a lot of folks who don’t always do the two-wheeled commute. I won’t be surprised if a lot of them get hooked. It’s hands-down the fastest way to get around town.
Bike to Work Day is mobilized by the San Francisco Bicycle Coalition, and I’m happy to say LS&Co. is proud to partner with their organization on this special day. Today, the SFBC will provide valet bicycle parking at my office. And even though “valet parking” sounds very LA, it’s another incentive for my car-bound SF colleagues to give cycling a try.
An additional plus for me is that I work on the Levi’s® Commuter Series, our line of performance wear specially made for urban cyclists. The products are innovative, stylish, and designed with the consumer in mind. Cyclist or not, you should check ‘em out!
If you’re thinking about cycling to work, I can’t recommend it enough. But be safe. Getting your wheel stuck in the train tracks can result in a pretty gnarly crash. And I’ve seen some scary run-ins with cabs and pedestrians. But if you’re paying attention, you’re usually able to respond quickly enough to any surprises.
What’s the best part about commuting on a bike? The exercise, the fun and the ability to easily get around. And in a city where parking spaces can be nearly impossible to come by, it’s pretty easy to find space for a bike.
Another plus? The street cred. When you say you bike to work, people look at you a little differently – in a good way!
See you on the streets, and if I do, you better be wearing a helmet!
Posted By: Grant Saltarelli, San Francisco Hub Marketing, Levi's® Brand |
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Tags: Fashion,Levi Strauss & Co.,Levi's®,Social Responsibility,Style,Sustainability |
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David Godshall (not verified) - May 10 2012
Who is that dude? He's super smiley and totally cute.
Sean Reilly (not verified) - May 10 2012
In San Diego, our Bike to Work Day is not until Friday the 18th. However, I have been commuting by bike to work this month daily in my Levi’s Commuter Series jeans and trousers. This month, I have put over 200 miles into the couple of pairs that I have and plan on getting at least 200 more into them by the end of the month. It is good to see Levi’s not just making gimmicky “bike pants,” but pants that work both on the bike and in the office. Enjoy Bike Month 2012 and ride safe.
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