LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Sep 04 2013

A Tight End for dENiZEN®

Jason Witten is starting his 10th year as a professional football player. He’s an All-Pro tight end who, in his career in Dallas, holds the team record for the most receptions ever.

Most. Ever. Dallas. That’s no small feat.

He’s also a dENiZEN® fan and the brand’s face for the fall men’s line.

Why did the brand choose Jason?

Well, he’s the ultimate all-American guy – tough, driven, a family man who prides himself on looking his best. And dENiZEN® head Nancy Hudak says he was an obvious choice, as dENiZEN® fans share many of the same values

What makes Jason and the dENiZEN® brand the perfect fit?

“Jeans are my uniform when I'm off the field. I want quality jeans that fit great, last a long time, and look good -- that's what dENiZEN® jeans deliver, and why I'm really excited."

So, how’d you like to see Jason in action? One lucky, winning fan will do just that. Visit the Denizen® Facebook page to enter the sweepstakes.

As you watch him on the field in his football uniform, you now know what he’s wearing before and after the game. And if you’re in the market, you should know that dENiZEN® has just launched its fall line for the entire family, including an array of men’s styles, starting at $19.99. You’ll find them at Target stores and at Target.com.

And yes, a "tight end" pitching blue jeans. Jason gets it, as you’ll see in this video…

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Denim,dENiZEN®,dENiZEN™,Levi Strauss & Co.,Style

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Sir david Haddon (not verified) - Sep 07 2013
I'm just a Professional Photographer and Artist by trade and My choice be it casual or dress I can be found in my Levi's 501 Jeans, and for years growing up I worked in my Dad's Auto Body Shop as an Auto Painter and any given day you could find me in my Levi's Jeans. Paint and all. My choice, LEVI'S

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