LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Feb 18 2011

'Take Those Off So You Can Have More Kids'

By now, you’ve no doubt heard of Levi’s® new Ex-Girlfriend jeans. They’ve generated a lot of attention, including our back-story post earlier this week.

The hang tag says it all: “These jeans are tight” – as in cool, hip, fashionable. And, yes, snug.

Well, yesterday, Ellen Degeneres had a few words – and then some – to say about the jeans. This clip is from her talk show’s regular Pop Culture Update, and she covers several topics before getting, at about 3:40 in, to the Ex-Girlfriend jean. We think she saved the best…for last!

Posted By: Sheri Timmons, Director, Levi's® Brand Marketing

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Enter Your Name (not verified) - Mar 10 2011
too funny!!

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