Apr 14 2011
If you printed our just-released 2010 annual report … and placed the pages end-to-end …they would stretch more than half the length of a football field.
That’s a lot of paper. It’s also one reason why we’re not printing it.
As we’ve said, we’re working to build sustainability into every part of our business – from Levi's® Water<Less™ jeans to using recycled denim insulation in our recent headquarters office renovation.
A digital annual report is a logical next step. And it makes us part of a growing group of companies that have made the decision to produce only an electronic version of this important document.
I’ve worked on annual reports before, and it was always nice to hold the finished product in my hands – tangible evidence of both the company’s performance and many weeks of my own work.
But with two young children and a growing concern about the earth’s limited natural resources, I’ll gladly forgo that ephemeral feeling.
Yes, it requires electricity to power up a computer look at the digitized document, so even this version has its not-so-green aspects. But we did save about 3,000 pounds of paper – not to mention energy, water and other resources – that would’ve been consumed to produce a printed version.
Even in an era of paper made from post-consumer waste and ink made from soybeans, an electronic document reads pretty well to me.
Posted By: Kris Marubio, Levi Strauss & Co. Corporate Affairs
We welcome your comments.
When submitting a blog comment, please consider the following guidelines:
This is a moderated blog. Each comment will be reviewed. We reserve the right not to post your submission if it’s off-topic or contains any of the following types of content or violates other guidelines:
In addition, if you wish to share feedback with us about product selection, pricing, ordering, delivery or other customer service issues, please do not submit this feedback through this blog. Instead, contact us here.
You know our product – particularly Levi’s® and Dockers® – but we’re betting there’s a lot about Levi Strauss & Co. you don’t know.