LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Apr 14 2011

Stop the Presses!

If you printed our just-released 2010 annual report … and placed the pages end-to-end …they would stretch more than half the length of a football field.

That’s a lot of paper. It’s also one reason why we’re not printing it.

This year, for the first time, the Levi Strauss & Co. annual report is strictly electronic. You may download it here. Or view the interactive version here.

As we’ve said, we’re working to build sustainability into every part of our business – from Levi's® Water<Less™ jeans to using recycled denim insulation in our recent headquarters office renovation.

A digital annual report is a logical next step. And it makes us part of a growing group of companies that have made the decision to produce only an electronic version of this important document.

I’ve worked on annual reports before, and it was always nice to hold the finished product in my hands – tangible evidence of both the company’s performance and many weeks of my own work.

But with two young children and a growing concern about the earth’s limited natural resources, I’ll gladly forgo that ephemeral feeling.

Yes, it requires electricity to power up a computer look at the digitized document, so even this version has its not-so-green aspects. But we did save about 3,000 pounds of paper – not to mention energy, water and other resources – that would’ve been consumed to produce a printed version.

Even in an era of paper made from post-consumer waste and ink made from soybeans, an electronic document reads pretty well to me.

Posted By: Kris Marubio, Levi Strauss & Co. Corporate Affairs

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Tags: Levi Strauss & Co.,Social Responsibility

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Sandra M. (not verified) - Apr 20 2011
Congratulations for taking a good step for the world resources. I am not against printing, I enjoy reading from a book, magazine, but if we can help the environment, then that is great news and sets an example.

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