LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Sep 29 2010

So Happy, I Could Dance!

It’s fun to partner with someone…fun. And funny.  Like Ellen Degeneres.
 
If you saw her talk show yesterday, you probably noticed that Levi’s® Curve ID jeans received plenty of attention. She started the show off in typical fashion – dancing. And wearing her favorite pair of Levi’s® jeans.
 
And what did she have to say?
 
“There’s a company making jeans right now based on shape, not size. I think you’ve heard of them – Levi’s®…These are Levi’s® I have on right now, that fit me perfectly. I’m happy with Levi’s® right now, I tell you that!”
 
With a little help from the Levi’s® brand and its women’s design team – plus some store associates who are also Levi’s® Curve ID fit specialists, all the women in the audience were fitted for a pair backstage – in Ellen’s Riff-Raff Room, which looked, for the occasion, more like a Levi’s® store.
 
Of course, Ellen can’t talk about anything without having some fun. In this case – as you’ll see in the video below – pointing out that there was someone in the fitting room, with a measuring tape, who didn’t belong there.

Posted By: Sheri Timmons, Director, Levi's® Brand Marketing

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