LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Mar 06 2012

Saved -- By a Levi's® Trucker Jacket

If you’re a veteran of off-the-beaten-path adventures, you’ve probably come across some challenges along the way that require a little ingenuity.

Necessity, as they say, is the mother of invention. Just ask Vidas Mickevicius.

When he nearly rolled his Jeep during a recent outing, his rescue was aided by a fellow four-wheeler … and Vidas’ Levi’s® Trucker Jacket.

Here’s how Vidas tells the story:

“I’ve been a fan of Levi’s® all my life. I have proof of the strength of your jeans. In a recent 4wheeling emergency, I used a Levi’s® jacket tied up to my Jeep to prevent it from slamming the ground when my Jeep was winched down from near rollover state.”

We're betting his Levi's® jeans would've worked just as well, although his resulting attire might've prevented us from showing you the video.

And as is the case with everything these days, there's video.

Vidas shared it on YouTube, and we’re sharing it with you.

Congrats to Vidas on using the jacket off his back to protect his Jeep. And here's to many more -- and safe -- four-wheeling adventures for him and his friends!

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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