LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Feb 02 2012

Permanent. Sharp. Crease.

That’s how the Levi’s® brand describes its new Sta–Prest™ line.

Yes, that’s right, Sta-Prest™. What goes around, comes around, huh?

It was 1964 when the brand introduced its first line of Sta-Prest™ pants. One of the advertising slogans back then was, “Washed 33 Times!” In other words, a Sta-Prest™-treated garment could still retain its crease after that many washings.

That was then. And now, none other than The New York Times fashion blog, said these are pants “that fit. Which is to say, one that’s slim, but not too skinny; that can be worn to work and on the weekends.”

This version of Sta-Prest® comes in the brand’s 520™ Taper and 511™ Skinny fits. Whichever you choose, in whichever color, like those of almost 50 years ago, these come with a permanent, sharp crease.

“After seasons of the ubiquitous distressed chino,” the Times says, “these are “a welcome alternative.”

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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M (not verified) - Feb 18 2012

This is a request for women's jeans to be made all cotton again. No more 99% cotton and 1% whatever. They stretch out and hang below the crotch. Not flattering. Please go back to 100% cotton jeans.

Editor's note: Thanks for your comment.I realize the number and style of 100% cotton jeans for women is limited, but we do have a few. I did a search on Levi.com and found five pairs. I will pass along your comment to the Levi's® team.

Lisa Vasquez (not verified) - Feb 07 2012

Does this mean Flat Eric is coming back??!!

Editor's note: Hi Lisa, I've not heard any news about Flat Eric, but I did find this on YouTube -- for old times' sake. 

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