LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Aug 03 2012

This is a Pair of Levi's®.

This is a pair of Levi's®, buttons and rivets and pockets and cuffs, and the thread that holds it together.

When the road gets rough and the sky gets jumpy and the stars start falling on top of your head and the waves start breaking against your legs;

It's the thread in your seams that's tied to your dreams.

It's the sole in your feet that keep the beat;

You're gonna be great, you're gonna be great, you're gonna be great;

You're gonna find the cure, you're gonna be famous, you're gonna be shameless.

Spittin' seeds in the wind, tap dancing with your shoe laces pinned, to the back of a bus at the end of the road, at the bottom of the ninth, with a crown on your head

You're a queen, you're a king, you're the solo act in a sold out show at a six story stadium, and you're proud, you're a hero! You got a hero's grip. Swingin' by a single stitch. You follow your heart, follow the leader, you're the leader;

Are you joking, are you breaking, are you shaking? You're the next living leader of the world. You're a kid. Holding onto the thread. That holds it together.

This is a pair of Levi's®

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Levi Strauss & Co.,Levi's®,Style


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Nelson (not verified) - Oct 17 2012

Hi, What is the name of the pair of jeans at the 3 second mark in the video? Thanks

Editor's note: Hi Nelson -- and huge apologies for taking so long to reply. The product appears to be the Levi's® 500™ Commuter jean in auburn. Hope that helps -- and that "better late than never" applies in this instance.


Daniel Garcia (not verified) - Oct 15 2012
I love this commercial. It is slick, it is young, and catchy... and yet it is classic and refined. The poem screams style. The powerful words aspire, inspire, inhale and exhale. It moves you, it talks to you, it listens to you. Thank you for utter quality. Daniel


John Dawson (not verified) - Oct 10 2012

Catchy but annoying.

Editor's note: Hi John. Thanks for the comment. As you can imagine, it's tough to please everyone. A friend of mine -- far from the target demographic -- tells me he loves the spot. Hope you still like our product -- if not this video. :-)


Sharin (not verified) - Aug 03 2012
Wow!! That is really cool.....


peter fittipaldi (not verified) - Aug 03 2012
nicely done!


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