Oct 17 2012
Try this on for size.
Come January, the Levi’s® brand will introduce a new collection of denim, made partly from post-consumer waste – specifically recycled plastic bottles and food trays.
It’s called the Levi’s® Waste<Less™ collection. And each product will include an average of eight recycled plastic bottles.
So even if you’ve broken the habit of buying bottle after plastic bottle of water, it’s good to know the bottles you may have purchased in the past can be put to good use.
Here’s how the Levi’s® Waste<Less™ comes to life:
• PET plastic, or polyethylene terephthalate materials – including brown beer bottles, green soda bottles, clear water bottles and black food trays – are collected through municipal recycling programs across the United States.
• The bottles and food trays are sorted by color, crushed into flakes, and made into a polyester fiber.
• Next, the polyester fiber is blended with cotton fiber, which is finally woven with traditional cotton yarn by Cone Denim to create the denim used in the Levi’s® Waste<Less™ jeans and trucker jackets.
The color of the bottles used adds a beautiful undertone to the denim fabric creating a unique finish in the final product.
Levi’s® Brand President James Curleigh spoke with Marketplace about the new collection. Hear the story here:
Posted By: Cory Warren, Editor, LS&Co. Unzipped
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