LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jul 17 2012

Nature Knows

As we grapple with sustainability challenges, we often forget that we’re not the first organisms learning to live here for the long haul. All organisms on Planet Earth have found a way to fit in – and interact – with others in a way that creates conditions conducive to life.

As humans, we can learn from those organisms.

Here at Biomimicry 3.8, we’re working with designers and others at Levi Strauss & Co. to bring biology to the design table. We believe nature can provide insights into sustainable design practices. And we love to watch as people reconnect with nature.

This past week, we shared some of our research and development (R&D) with a group of Levi Strauss & Co. employees. The place was Crissy Field, an amazing, reclaimed piece of nature and marshland on the San Francisco Bay.

Participants toured the tidal marsh area with a National Park Service biologist, Michael Chasse. And our own biomimicry strategist, Taryn Mead, provided an overview before members of the LS&Co. team spread out to do their own, silent observations.

Biomimicry 3.8 is a global leader in biomimicry innovation consulting, professional training, and educational program and curricula development. Our mission is to train, equip, and connect scientists, engineers, architects, educators, and other innovators to emulate – sustainably, of course – nature’s brilliant designs and strategies.

The “3.8” in our name refers to the more than 3.8 billion years that life has been adapting and evolving to changing conditions on the planet – since the very first life forms.

If you think about it, that 3.8 billion years is a staggering and, in many ways, unfathomable amount of R&D, which humankind – including the people of Levi Strauss & Co. – can learn from and actively apply.

We’re excited about our work with Levi Strauss & Co., a company whose actions illustrate a commitment to its sustainability vision: We build sustainability into everything we do, so that our profitable growth helps restore the planet.

It was clear to me that those who participated in last week’s Crissy Field session were engaged and excited. We look forward to working closely with these designers and other LS&Co. professionals to help build a better world – and, perhaps, better pairs of jeans and khakis.

Posted By: Janine Benyus, Co-founder and Institute Board President, Biomimicry 3.8

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Tags: Levi Strauss & Co.,LS&Co,Product,Social Responsibility,Sustainability

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