LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Mar 22 2012

My Dirty Little Habit. And Matt Damon!

Today is Thursday, World Water Day. And today, I’m wearing the same jeans I was wearing Monday. And Tuesday. And Wednesday.

And on top of that, I haven’t even washed them.

It’s a dirty little habit.

Fortunately, I’m joined by my Levi Strauss & Co. colleagues around the world. We’re celebrating the World Water Day by trying something a little different.

This week, we’ve been wearing the same pair of pants every day, because we can all save water by washing our clothes less often. Not only are we saving water this week, we’re also trying to change the way we do laundry long-term by raising awareness.

But our celebration doesn’t stop there.

Our Levi’s® Water<Less™ collection has saved more than 172 million liters of water, and we’ve made more than 13 million products using significantly less water.  That’s a lot of water!

We’re also delighted to partner with Water.org for the second year in a row to help raise awareness about vital water issues and bring clean drinking water to people around the world. We’re challenging our fans to take water saving steps using a new interactive challenge called Go Water<Less™.

So today, I invite you to celebrate with us by taking the Go Water<Less™ challenge.

Oh, and check out this video featuring Matt Damon and Gary White of Water.org.  We hope it will inspire you to Go Water<less.

Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped

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Tags: Denim,Fashion,Levi Strauss & Co.,Social Responsibility,Style

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Sally (not verified) - Mar 22 2012
Happy world water day!

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