LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Oct 30 2012

Message in a Bottle

 

“Waste is only waste if we waste it.” – will.i.am

That quote from music artist and producer will.i.am says it quite well.

Best known for his work with The Black Eyed Peas, will.i.am has joined with The Coca-Cola Company on an initiative to educate consumers about everyday recycling choices. It’s called EKOCYCLE™.

And the Levi’s® brand is on board with that.

As part of the EKOCYCLE™ initiative, the Levi’s® brand has announced a limited edition Levi’s® 501® Waste<Less™ jean. The jean is made with an average of eight recycled plastic bottles per pair.

Other brands joining EKOCYCLE™ with their own products made in part from recycled materials are Beats by Dr. Dre®, Case-Mate® Barely There Case and New Era® caps.

You’ll find the limited edition Levi’s® 501® Waste<Less™ jean in Levi’s® retails stores and online at levi.com in April. Other Waste<Less™ products are available sooner, in January.

For more on the New York EKOCYCLE™event at which all of this was announced, check out this video from Swagger:

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Events,Fashion,Levi's®,Style

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