LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Dec 13 2011

Masculine, Yet Understated

Step into the new Dockers® store in Stockholm and that’s the sense you get – masculine, yet understated. Not that different from what you feel when you put on a pair of Dockers® men’s pants, right?

The store is located in the PK Huset department store mall in Stockholm’s up-market central district – a key shopping area for style-conscious Swedes and visitors.

This is the brand’s first store in Stockholm. It’s two-stories tall, designed using a mix of concrete and wood. Accents of the Dockers® brand orange are visible throughout. And, of course, you’ll see the wing-and-anchor motif.

Until you’re able to pay a visit, these few pictures will have to suffice.

 

 

For more images of the store and the opening party, check out the blog posts here and here!

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Dockers®

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