Oct 19 2012
On the heels of this week's announcement of Levi's® Waste<Less™ collection -- jeans and jackets made partly from recycled plastic bottles and trays -- comes this piece in Bloomberg BusinessWeek. Reporter Susan Berfield writes how the brand's new made-from-waste product aligns with the company's overall approach to sustainability:
Most apparel companies work hard to give their clothes the sheen of sophistication or whimsy. Levi Strauss is trying hard not to. When its latest line of jeans arrives in stores early next year, the pitch will be: “These jeans are made of garbage.” Crushed brown and green plastic bottles will be on display nearby. Eight of those are blended into each pair of Levi’s new Waste‹Less jeans, which are composed of at least 20 percent recycled plastic. Read more at BusinessWeek.com...
Posted By: Cory Warren, Editor, LS&Co. Unzipped
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