LS&Co. Unzipped
Oct 19 2012
Made of Garbage
On the heels of this week's announcement of Levi's® Waste<Less™ collection -- jeans and jackets made partly from recycled plastic bottles and trays -- comes this piece in Bloomberg BusinessWeek. Reporter Susan Berfield writes how the brand's new made-from-waste product aligns with the company's overall approach to sustainability:
Most apparel companies work hard to give their clothes the sheen of sophistication or whimsy. Levi Strauss is trying hard not to. When its latest line of jeans arrives in stores early next year, the pitch will be: “These jeans are made of garbage.” Crushed brown and green plastic bottles will be on display nearby. Eight of those are blended into each pair of Levi’s new Waste‹Less jeans, which are composed of at least 20 percent recycled plastic. Read more at BusinessWeek.com...
The story was also covered by Nylon, Women's Wear Daily, and Ecouterre. Can't wait to put my hands on a pair -- and maybe a Trucker jacket, too -- in January!
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
 |
We welcome your comments.
When submitting a blog comment, please consider the following guidelines:
- Focus on the topic
- Be constructive and considerate
- All submissions are subject to the terms set forth in our Terms of Use
This is a moderated blog. Each comment will be reviewed. We reserve the right not to post your submission if it’s off-topic or contains any of the following types of content or violates other guidelines:
- Obscenities, discriminatory language, or other language not suitable for a public forum
- Advertisements, “spam” content, or references to other products, offers, or websites
- Email addresses, URLs, phone numbers, physical addresses or other forms of contact information
- Critical or spiteful comments on other posts on the page or their authors
In addition, if you wish to share feedback with us about product selection, pricing, ordering, delivery or other customer service issues, please do not submit this feedback through this blog. Instead, contact us here.
2013
Before posting your comment, please read the Blog Guidelines.
Sandy Kennedy (not verified) - Dec 20 2012
What happened to the video you filmed in Greensboro about the Lifecycle of Jeans, and the materials they are made of? I have been waiting to see it!
Editor's note: Hi Sandy. Thanks for your question. I'm assuming the video you reference may be connected with the Levi's® brand's recent Waste<Less announcement, using recycled plastic bottles in a new line of jeans. That line -- Waste<Less -- hits stores in early 2013, so you may see something then. Thanks again!
carlo (not verified) - Oct 19 2012
good .. as usual and I can not wait to arrive here in Italy You're always in my heart Levi's Carlo
Post new comment
Before posting your comment, please read the Blog Guidelines.