LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Feb 01 2013

Looking Good, Garbage!

The jeans and jacket you see here have something in common with that plastic bottle in your hand.

What is it? That plastic bottle in your hand.

Today, the Levi's® brand launches its new Waste<Less™ denim collection.

Each jean and jacket is made of at least 20 percent post-consumer recycled content -- that's an average of eight, 12-to-20-ounce bottles. The recycled content could also include plastic food trays that you used to cart around your grade-school lunchroom.

Cool, huh?

While this is the brand's latest news, it's not the first attempt to do more with less.

In 2011, the Levi’s® brand created the Water<Less™ jean, made using significantly less, yes, water. Last year alone, the revolutionary finishing technique saved more than 360 million litres of the precious liquid.

The company as a whole is also working to reduce overall water consumption – from the fields where cotton is grown (we now have Better Cotton blended into 25 million pairs of pants!) to our supplier laundries and factories.

We're even encouraging you to do more with less -- like washing your jeans less often and in cold water. Oh, and line drying your clothes.

Until you have a chance to try on a pair of Waste<Less™ jeans, check out this video -- to see how that bottle in your hand could become your next pair of Levi's®.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Denim,Fashion,Levi's®,Social Responsibility,Style

Before posting your comment, please read the Blog Guidelines.

Mcjack Yong (not verified) - Feb 06 2013
i bought a jean last week and found its has some damaged on it, and i go back to the shop and request to change, but the sales girl was refuse to change with me, and the reason is all levi's jeans will have some damage and the damage for levis jeans is normal for that brand? can i know is it all new levi's jeans will have some damage and it is normal for it ? comment on here is because i cant find anyway to contact ur company

Sally (not verified) - Feb 04 2013
very nice!

Nancy B (not verified) - Feb 02 2013
Fabulous idea! Great video to present it! Proud to be a customer.

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