LS&Co. Unzipped
Feb 01 2013
Looking Good, Garbage!
The jeans and jacket you see here have something in common with that plastic bottle in your hand.
What is it? That plastic bottle in your hand.
Today, the Levi's® brand launches its new Waste<Less™ denim collection.
Each jean and jacket is made of at least 20 percent post-consumer recycled content -- that's an average of eight, 12-to-20-ounce bottles. The recycled content could also include plastic food trays that you used to cart around your grade-school lunchroom.
Cool, huh?
While this is the brand's latest news, it's not the first attempt to do more with less.
In 2011, the Levi’s® brand created the Water<Less™ jean, made using significantly less, yes, water. Last year alone, the revolutionary finishing technique saved more than 360 million litres of the precious liquid.
The company as a whole is also working to reduce overall water consumption – from the fields where cotton is grown (we now have Better Cotton blended into 25 million pairs of pants!) to our supplier laundries and factories.
We're even encouraging you to do more with less -- like washing your jeans less often and in cold water. Oh, and line drying your clothes.
Until you have a chance to try on a pair of Waste<Less™ jeans, check out this video -- to see how that bottle in your hand could become your next pair of Levi's®.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
 |
We welcome your comments.
When submitting a blog comment, please consider the following guidelines:
- Focus on the topic
- Be constructive and considerate
- All submissions are subject to the terms set forth in our Terms of Use
This is a moderated blog. Each comment will be reviewed. We reserve the right not to post your submission if it’s off-topic or contains any of the following types of content or violates other guidelines:
- Obscenities, discriminatory language, or other language not suitable for a public forum
- Advertisements, “spam” content, or references to other products, offers, or websites
- Email addresses, URLs, phone numbers, physical addresses or other forms of contact information
- Critical or spiteful comments on other posts on the page or their authors
In addition, if you wish to share feedback with us about product selection, pricing, ordering, delivery or other customer service issues, please do not submit this feedback through this blog. Instead, contact us here.
2013
Before posting your comment, please read the Blog Guidelines.
Sophie A (not verified) - Jul 16 2013
Finally we're seeing fashion brands making changes and using their resources and CREATIVITY in a meaningful way towards the environment and human health! Thank you will definitely share!
Mcjack Yong (not verified) - Feb 06 2013
i bought a jean last week and found its has some damaged on it, and i go back to the shop and request to change, but the sales girl was refuse to change with me, and the reason is all levi's jeans will have some damage and the damage for levis jeans is normal for that brand? can i know is it all new levi's jeans will have some damage and it is normal for it ? comment on here is because i cant find anyway to contact ur company
Sally (not verified) - Feb 04 2013
very nice!
Nancy B (not verified) - Feb 02 2013
Fabulous idea! Great video to present it! Proud to be a customer.
Post new comment
Before posting your comment, please read the Blog Guidelines.