LS&Co. Unzipped
Dec 27 2012
Looking Back, Pt. 2
As we speed toward 2013, it’s hard not to glance at the rearview mirror to see what we’re leaving behind – in our personal lives, professionally and in the world around us.
In this post, we take a quick look back at some highlights from Levi Strauss & Co., as captured in the second half of 2012 on LS&Co. Unzipped. (We looked at the first half in our previous post.)
In July, Biomimicry 3.8 shared some of their research with LS&Co. employees of all stripes. The idea is to bring biology and increased sustainability to the design table.
All eyes in August were on London, for the 2012 Summer Olympics. This sparked the memories of our Ann Galindo, who worked the 1984 Olympics in Los Angeles, when Levi Strauss & Co. was the official outfitter.
Our employees regularly volunteer around the world in the communities where they live and work. And the response can be heartwarming. That was the case in Mexico City in September, when employees visited a home for orphans and children whose parents are imprisoned.
Next month, the Levi’s® brand will introduce a new collection of denim, made partly from recycled plastic bottles. We shared the exciting news – and the bottle count per pair of jeans – in October.
November is known for, among other things, one of the busiest shopping days of the year. We asked a senior Levi’s® store manager for his insights on how it all comes together behind the scenes for Black Friday.
Finally, December: In addition to negotiating an agreement with Greenpeace on a greener LS&Co. supply chain, we shared positive news from Climate Counts about our work to reduce climate change.
It was a busy and productive year, and we look forward to the challenges and opportunities in 2013 to build on our company’s legacy, expand our record of innovation and add to our record of sustainable achievements.
Happy New Year!
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Tags: Denim,Dockers®,Fashion,Levi Strauss & Co.,Levi's®,Social Responsibility,Style |
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2013
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Tom (not verified) - Jan 21 2013
I think many of us have been patiently waiting for the old 505's without the low rise to re-appear in some fashion in 2012, even if under a different number. I thought perhaps it had when I saw that on your online site the '505 Regular Fit' were listed as sitting at the waist on the main page. However when you drill down to the specific product they still state they sit below the waist. It is hard to believe a company would simply write off valuable customers who only want to purchase the same jeans they have been purchasing for years. I have enough to think about without having to constantly think about the jeans I buy. Will 2013 be the year some one at Levi's comes to their senses and begins again to serve their old faithful customers? Or will it be the year my last old 505's deteriorate so much I can no longer wear them in public?
GWR (not verified) - Jan 13 2013
I'm a little surprised that your recap of 2012 didn't include the avalanche of negative coverage Levi's is now receiving all over the internet. I've never seen a brand fall from such a vaunted place to the screams of poor quality and the butt of so many jokes. As a loyal daily wear of 501s for over 30 years, I was clueless about this, other than I began noticing a few years ago that my jeans were wearing out quickly and consistently in the same way (holes in the crotch, poor stitching, etc.). One quick Google search and I found that it's an epidemic. How can a company be so ignorant about what the market is thinking, and so unwilling to address the root of the problem? I will be contacting customer service tomorrow (Monday) and attempt to have three pair of prematurely worn out pairs replaced. Like the thousands of others who've taken time to complain on myriad forums and websites, I'm one step away from becoming a former Levi's wearer.
Editor's note: Hi Greg, and thanks for your comments. We do post critical comments on our blog. I'm sorry you're having issues with your 501s®, and I hope that Consumer Relations is able to help you address the problems. Craftsmanship, quality and service remain important to us, and when we learn of issues, it helps us address any root problems -- whether it's with the fabric, the production process or in our stores. Thanks for making us aware of your thoughts. In addition to posting your comments here, I'll pass them along to the folks in the Levi's® brand.
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