LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Dec 26 2012

Looking Back, Pt. 1

Since we survived the much-talked-about “end of the world” on December 21, it seems only right to look back at the year that was. After all, it could’ve been our final one, right? Today, some highlights from LS&Co. Unzipped during the first half of 2012.

In January, we called attention to new Dockers® front man Bear Grylls. His personal story of tragedy and triumph is inspiring, to say the least.

The Levi’s® brand used its February appearance at New York Fashion Week to celebrate the ritual of getting dressed...by having its models, um, get dressed – on the runway! It was a novel way to showcase the brand’s great designs.

To mark World Water Day in March, Levi Strauss & Co. employees and store associates were asked to wear the same pair of jeans or khakis every day for five days. We were bold enough to ask you to do the same and share a picture with us.

Our Chief Supply Chain officer shared important news in April. It was about the piloting of a new approach in five factories where our products are made. The idea? Supporting programs that’ll improve the lives of workers within – and beyond – factory walls.

We were quite excited in May, when the Levi’s® brand opened its flagship store on the Champs-Élysées. Neither work nor pleasure has allowed me a trip to Paris since the new store opened. Perhaps in 2013? Until then, I’ll continue to look at the pictures.

The story of Ginan Koesmayadi caught my eye in June, when the Indonesian HIV/AIDS activist received a Levi Strauss & Co. Pioneer Award. Ginan was honored, in part, for using the near-universal language of soccer to bring the issue of HIV/AIDS the attention it needs in his homeland.

Later this week, we’ll take a look at the second half of the year, as covered on LS&Co. Unzipped. See you soon!

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Dockers®,Events,Levi Strauss & Co.,Levi's®,Social Responsibility,Style

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