LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jul 26 2011

Lights! Camera! iPhone!

In the summer sci-fi flick Super 8, some movie-making middle-schoolers uncover an out-of-this-world monster. The discovery happens as they’re using their Super 8 camera to make a film of their own.

If the movie has inspired you to channel your inner J.J. Abrams or Stephen Spielberg – the guys behind Super 8 – chances are, you’re more likely to have access to a camera phone than a movie camera.

As it turns out, there’s an app for that! And it’s free for, as they say, a limited time only.

The Levi’s® Film Workshop – currently open in Los Angeles at the Geffen Contemporary at MOCA – has teamed up with iSupr8 on an update to the popular 8mm camera app for iPhone (3GS and 4), iPod Touch (4th generation) and iPad2. The Workshop edition features enhanced functionality and some special Levi’s®-themed features, including a custom “indigo” lens filter and Levi’s® branded pre-roll and end slates.

To download the Levi’s® Film Workshop edition of iSupr8, simply click here.

Once you download the app, pull out your iPhone, iPod or iPad and yell, “Action!” After you’ve finished turning your friends, dog or favorite barista into stars, you can instantly share your work of cinematic art on levis.supr8.com – also on Facebook and by email.

We’re all waiting to see what you’ve got! For a taste of what your video could look like, check out this iSupr8 preview...

Posted By: Joshua Katz, Levi's® Brand Collaborations, Partnerships and Creative Concepts

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Before posting your comment, please read the Blog Guidelines.

Mike M. (not verified) - Jul 27 2011

What, no Android app???? The Iphone is a thing of the past, Android is whats happening now :)

Editor's note: Hi Mike and thanks for the comment. I'll pass along the message...

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