May 30 2011

Step into the Levi’s® brand store in Passage du Havre in Paris, and you’ll notice it’s different.
How so?
The lighting uses less electricity, for starters. That electricity comes from a green power provider and is obtained from 100% renewable sources. The store’s high efficiency plumbing fixtures result in 30% less water use. Even the flooring is made of 100% Forest Stewardship Council certified wood.
The Passage du Havre store is further proof that we’re working to build sustainability into everything we do. From a retail perspective, that means building stores that not only showcase our product, but also pay attention to the environment – minimizing the environmental impact during the building process and over the lifetime of the store.
We’re happy to say that this store, which opened in September, has now been LEED certified – the first Levi’s® store to receive such certification.
LEED is an internationally recognized green building certification system developed by the U.S. Green Building Council. It provides verification that a building was designed and built using strategies aimed at improving everything from energy savings and water efficiency to CO2 emissions and indoor environmental quality.
If you pay a visit to this store, ask questions! The entire store team has been trained on our approach and how their store is intended to reduce our impact on the environment.
And get this – we’ve also introduced a program to recycle jeans. Bring yours to this store and we’ll pass them along to a charitable organization that will put them to good use.
The Passage du Havre store is the first of our stores to be LEED certified. If Paris isn’t on your itinerary, check out Levi Strauss & Co.’s headquarters building in San Francisco. It was recently sustainably remodeled and features recycled denim insulation made from more than 25,000 pairs of blue jeans.




Posted By: Nathalie Schneider, General Manager, Levi's® France |
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Randolph Francis. (not verified) - Jun 08 2011
The initiative, has always been a great one.. but, more important is to replicate the same sustainable practices across all stores globally. Thus, by doing so, the message goes to a bigger target group audience. Bottom line being, spread the good word by walking the talk across the world so that the example is not just one store in France... Sustainability globaly, will make the real difference that we are looking for. Best Regards, Randy.
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