LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Dec 21 2010

Levi's® Dry Goods -- Like You've Never Seen 'Em

The name harkens back to the company’s roots, but the new Levi’s® Dry Goods in Tustin, Calif. Is more “tomorrow” than “yesterday.”

The new store opened this week and is the first of its kind for the brand. It offers a broad range of Levi’s® product with a shopping experience and design that allows you to easily get in, purchase and get out.

If you are familiar with Tustin and Irvine, you know The Market Place, where Levi’s® Dry Goods is located. It’s one of Southern California’s most successful retail centers and a great place for the brand to try some new things on for size, so to speak, and see what you think.

Yelp reviewer Sabrina I. had some nice things to say: She liked the "Denim Bar," which, she says,"...allows you to pull up a stool and take your time while deciding on the style of jeans you want. It was nice to see the styles lined up flat on the bar so you could compare what the cuts look like....overwhelmingly friendly.

Until you’re able to pay a visit, the pictures below will show you just how cool Levi’s® Dry Goods is!

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Brian (not verified) - Oct 17 2011
This store looks amazing! I have been working for Levi's for over a year now, and I can say, just by looking at these photos I am proud to be an employee of Levi Strauss & Co. Good job Tustin team. Hopefully I'll visit the store one day.

dylan (not verified) - Mar 29 2011

does the dry ggods store offer Big and Tall?

Editor's note: Hi Dylan -- and thanks for your comment. So, the short answer is, sorry, no. But...the store will expand its size range based on demand, and I'll communicate your interest to our product development and merchandising teams. We do have a nice assortment of Big & Tall products on Levi.com. Apologies for not providing you the answer you might've hoped for, but hope you can find something you like online!

OC Greatful (not verified) - Jan 21 2011
I just wanted to take a moment to say Thank You to Levi's for keeping people employed (ie. former Anchor Blue) and creating new jobs like the DRYGOODS store at the Market Place. If people would take the time to read a little history,Levi's has always keeped Americans working, employes don't just work in factories. The Drygoods store has some of the best employes and customer service I Ihave found in southern California, I have been in a handful of times and will continue to shop with them. I enjoy how excited they are to help and how easy and painless it is. I can sit and be helped or I can just run in. They set the bar for customer sevice with me. Thank you to everyone at the Tustin store

Dianne King (not verified) - Jan 10 2011

I received your new promo for water saving and frankly, my first thought was "who cares?" You're not putting Americans to work in factories any longer so you're saving water in someone else's country! I know that's not a global minded attitude, but for pete's sake, Levi Straus symbolized the greatest things about the good ole USA. I've lost my loyalty to Levi and now I can buy any jeans from any company. They're all imported, so what makes one brand any better than the other? Our country is deeply hurting from this horrible economy. I would rather buy one pair of good jeans made in the US than two or three for the same money made elsewhere. At least I would know that somewhere in America there is a mother or father earning money to feed their children.

Editor's note: Hi, Ms. King. Thanks for your message. We do make a some premium product in the United States. It's true that, given the competitive marketplace and the fact that we have customers around the world, we do make our product in more than 40 global locations. We sell it in 110 different countries. And, as I've noted elsewhere on this blog, we continue to look for ways to make additional product in the United States -- at a price consumers are willing to pay.

beegee (not verified) - Dec 31 2010
I helped open this store!

slaytanic (not verified) - Dec 26 2010

Indeed, very cool! I hope that these stores will be more, not only in the U.S.. I wonder if there ist things done in the U.S.?

Editor's note:  Thanks for checking out the pics! Our inspiration is global, so our creative teams try new things all over the world. Check out the pictures from our London Flagship and our Tokyo Levi's Vintage Clothing store, and let us know what you think. 

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