LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

May 04 2011

Levi and Levi's -- Joined in Harmony

My Levi’s® story is personal and accidental. When my wife went into labor on April 30, 2008, we expected it to be quick and that our son would be born that same day.

As it turned out, her labor lasted nearly 18 hours, and our son didn't make his arrival until shortly after midnight on May 1. Get it? 501!

We were elated and exhausted.

Shortly after our son’s birth, a nurse asked us for his name. And while we were fairly certain what we wanted to name him, we hadn’t yet made a final decision. It was time.

After less than a minute’s discussion, we agreed it should be Levi.

In Hebrew, Levi means “joined in harmony,” which we felt was perfect, given that he’s named after his grandfather and two great grandfathers.

A few days after Levi’s birth, my close friend said, “Levi. Great name! And it’s perfect since he was born on May 1 – Levi 501!”

Until then, this connection hadn’t even occurred to us.

Levi turned three this past Sunday.

We now buy as many Levi’s® brand clothes as possible -- and can't wait for our little guy to fit into his first 501® jeans.

Posted By: Joshua Lefkowitz, Levi's Dad

 Bookmark and Share
 

Tags: Levi's®

Before posting your comment, please read the Blog Guidelines.

Stephanie (not verified) - May 11 2011
What a beautiful child. And what a great story. Do I see a new face for Levi Strauss? With that face, this kid could rock anything! And with this story, it's a no brainer!

sally (not verified) - May 06 2011
OMG, he is soo adorable!

Kim (not verified) - May 04 2011
I didn't know this story! That is so cute and if Levi Strauss & Co. was smart, they would use Levi in their ads!!

Post new comment

The content of this field is kept private and will not be shown publicly.
By submitting this form, you accept the Mollom privacy policy.

Before posting your comment, please read the Blog Guidelines.

We welcome your comments.

When submitting a blog comment, please consider the following guidelines:

  • Focus on the topic
  • Be constructive and considerate
  • All submissions are subject to the terms set forth in our Terms of Use

This is a moderated blog. Each comment will be reviewed. We reserve the right not to post your submission if it’s off-topic or contains any of the following types of content or violates other guidelines:

  • Obscenities, discriminatory language, or other language not suitable for a public forum
  • Advertisements, “spam” content, or references to other products, offers, or websites
  • Email addresses, URLs, phone numbers, physical addresses or other forms of contact information
  • Critical or spiteful comments on other posts on the page or their authors

In addition, if you wish to share feedback with us about product selection, pricing, ordering, delivery or other customer service issues, please do not submit this feedback through this blog. Instead, contact us here.