LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Mar 02 2012

A Jump Gone Wrong. And Then...

If you know Bear Grylls only through his television adventure shows, you may not know what led to where he is today – an internationally known figure, now part of Dockers® Wear the Pants™ campaign.

He tells the story far better than I ever could, but just know that it involves a parachute jump gone wrong. Intense determination. And a silver lining.

As the Dockers® folks would say: Clearly, Bear wears the pants. Listen up, and judge for yourself:

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Dockers®

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