LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jan 27 2012

It's a Pitti

Of the 1,100 exhibitors descending upon Florence earlier this month to show their apparel, it’s a safe bet that only Dockers® brought a bear.

In this case, the bear was Bear Grylls. He wasn’t actually at Pitti Uomo in person, but the trade fair provided the perfect opportunity for us to introduce Bear as the face of the current Dockers® global marketing campaign.

Pitti has always been a key trade fair for Dockers®. Truly international in scope, each season, the brand draws international press and retailers to its booth – from Spain and the States, to China and Brazil. That’s fairly global, I’d say.

Pitti works well for Dockers, since it appeals to the kind of retailer who returns year on year to visit us. Those that come are drawn to the quality of the brand and are keen to see first-hand our innovative approach to khakis.

Enjoy the pics!

Posted By: Howard Mutti-Mewse, Dockers® Europe

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Tags: Dockers®,Events,Fashion,Style

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