LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jul 27 2010

I'm Walkin'

Earlier this year, some guys came to the Levi’s® brand with an idea to go for a walk – and videotape it. Not just any walk, though. This one was across the United States.

Seemed like a good idea at the time -- and, turns out, it was! We gave them a little money to “Go Forth!” and they did. Already, it's had roughly one million views. Now, it's your turn:

After you watch the video, check out how it was done in the behind-the-scenes version.

As you’ll see, there’s a lot more work involved with some YouTube uploads than just picking up a camera and pointing it at something. This one, for instance, involved orbital camera moves, time-lapse photography and thousands of freeze frames.

Oh, yeah, and six guys living together in a Winnebago for two weeks. Yikes!

Posted By: Cory Warren, Editor, LS&Co. Unzipped

	Tags: Levi's®,Levi's®

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