LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Feb 10 2011

Hooray for Hollywood...and Levi'® Jeans!

If you work for Levi’s® or even if you don’t it’s more than likely that you’ve noticed our jeans on some of Hollywood’s most fashionable stars.
 
Whether watching your favorite TV shows or checking out the newest box office smash, you'll see 'em.

There’s simply no denying that creative people, ranging from rugged A-list actors to style-savvy starlets, look fantastic in Levi’s® jeans!
 
Working in our Los Angeles Showroom, I support the entertainment industry’s leading costume designers, stylists, and wardrobe teams to outfit Hollywood’s familiar faces in the latest and greatest Levi’s
® products. From helping shape a character’s look to providing that perfect pair of jeans to complete a style sensibility, the Levi’s® brand is Hollywood’s go-to denim brand.
 
Last month, we told you how Sofia Coppola wanted her latest leading man, actor Stephen Dorff, in Levi’s
® jeans – 501®, 505®, Trucker Jackets and Chambray Work Shirts, to be exact for her film “Somewhere.”
 
I recently had the chance to explore the role of Levi’s
® jeans in television and film with Lawrence Zarian on TV Guide Network’s style show “The Fashion Team.” Check out the video here .
 
The next time you head to the movies or turn on the TV, keep your eyes peeled for that classic Levi’s
® red tab – more than likely, you’ll spot it!


Posted By: Sheri Timmons, Director, Levi's® Brand Marketing

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Tags: Art,Fashion,Levi's®,Style


Before posting your comment, please read the Blog Guidelines.

Gary (not verified) - Nov 13 2012
We were watching a DVD of the Beverly Hillbilies last night. The young lady who plays Ellie May is clearly wearing a pair of Levi 501's. In the scene where she flips the young banker who tries to shake hands you can see not only the red tab, but the distinctive button fly. The video quality is that good !! Gary


Gary (not verified) - Nov 09 2012

I caught an encor showing of e movie Practical Magic over he weekend. The movie prominately showed Sandra Bullock in her red tab Levi's. The appeared to be 501's. Nice !!

Editor's note: Thanks for noticing, Gary. Clearly, Ms. Bullock and/or the wardrobe consultant has/have great taste!


alberto (not verified) - Sep 24 2012
levis very nice jean..


Gary (not verified) - May 01 2012

Did any Levi's tv watchers catch "Yhe Voice" last night? Two of the singers were shown wearing Levi jackets with prominent bright red tabs. -g-

Editor's note: Hi Gary. Thanks for the heads up! I missed it, but will catch it on DVR tonight. Thanks again!


Gary (not verified) - Jul 21 2011
I'm a constant Levi's spotter in movies, on TV, in commercials or ianywhere people are moving. I think that movies are an influence on everyone to some degree. If people see an actor in Levi's, that's what they tend to buy when they are looking for jeans. Nothing looks better than a lady in her Levi's.


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