LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Apr 14 2011

Here Comes...

I’m excited to share that the dENiZEN™ brand is leaping across the Pacific Ocean to expand its reach to two new markets – the United States and Mexico.

We launched just last year in Asia, and consumer reaction here has paved the way for this critical expansion of Levi Strauss & Co.’s newest brand.

dENiZEN™ started with a strong vision – a global jeans brand for a new generation. We’re thrilled that consumers in even more markets will have a chance to experience the brand’s modern, stylish products.

In June, consumers in Mexico will find dENiZEN™ products at several retailers across that country. And in July, U.S. consumers will find us exclusively at Target stores and at Target.com.

Right now in Asia, we have more than 200 dENiZEN™ retail locations in five countries. In addition to China, Singapore, South Korea and India, our products are also now in Pakistan.
 

If you’re reading this in the U.S. or Mexico – see you soon!

Posted By: Aaron Boey, President, Denizen Brand

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Tags: dENiZEN®

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